Brand Voice Lead for Behavioral Science Content

80Twenty; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

80Twenty is looking for a Lead Content Writer in New York City to be the primary voice of the brand across various content formats. In this fully onsite role, you'll work closely with senior leadership to craft engaging content that reflects the company's core methodologies in behavioral science. Ideal candidates will possess exceptional writing skills, fluency with complex ideas, and a strong background in content environments. The position is vital as the company launches new products throughout 2026 and aims to maintain a consistent brand voice.

Qualifications

• Portfolio demonstrating writing range, rigor, and voice.
• Ability to translate complex human behavior concepts with intellectual honesty.
• Experience in editorial, media, or content-intensive environments.

Responsibilities

• Own the brand voice across all content formats.
• Write high volumes of content daily.
• Collaborate with founder and teams on content.
• Edit and elevate AI-generated content.
• Support product launches with associated content.
• Contribute to new assessment content development.
• Attend product meetings to stay aligned with methodology.
• Build a scalable writing function as the team grows.

Skills

Exceptional writing ability

Fluency with complex ideas

High-volume writing

Background in content environments

Experience with AI writing tools

Marketing sensibility

Familiarity with wellness and psychology

Job description

80Twenty is looking for a Lead Content Writer in New York City to be the primary voice of the brand across various content formats. In this fully onsite role, you'll work closely with senior leadership to craft engaging content that reflects the company's core methodologies in behavioral science. Ideal candidates will possess exceptional writing skills, fluency with complex ideas, and a strong background in content environments. The position is vital as the company launches new products throughout 2026 and aims to maintain a consistent brand voice.