Brand & Visual Storytelling Director

CUPS Mission; Duncan (SC); On-site; USD 48,000 - 53,000; Full time

Job summary

CUPS Mission is hiring a Creative Director to lead brand creative initiatives and strengthen visual storytelling across all platforms. The position is onsite in Duncan, SC, with a focus on developing end-to-end creative strategies aligned to brand objectives and marketing goals.

Candidate will oversee production of assets—from digital designs to video content—and lead art direction while applying typography, color theory, and strong layout design in cross-channel campaigns.

Qualifications

• Proven creative experience in a fast-paced marketing or digital design environment.
• Portfolio showing expertise across branding, visual storytelling, layout design, motion graphics, audio, and video.

Responsibilities

• Help develop and carry out end-to-end creative strategies tied to brand objectives and marketing goals.
• Oversee production of visual assets, including digital designs, print advertising, motion graphics, video content production, and audio.
• Use tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other listed platforms to support creative output.
• Lead art direction for branding work, maintaining consistency across channels while expanding visual storytelling with innovative approaches.
• Partner with the team to build marketing campaigns that include typography design for media, apply color theory, and use strong layout design.
• Manage creative projects from concept through execution, ensuring alignment with brand standards and audience engagement metrics.

Skills

Leadership

Communication

Branding

Visual storytelling

Layout design

Motion graphics

Audio

Video

Education

Bachelor’s degree (preferred)

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

ChatGPT

Logic

Audacity

iMovie

Adobe Premiere

Job description

CUPS Mission is hiring a Creative Director to lead brand creative initiatives and strengthen visual storytelling across all platforms. The position is onsite in Duncan, SC, with a focus on developing end-to-end creative strategies aligned to brand objectives and marketing goals.

Candidate will oversee production of assets—from digital designs to video content—and lead art direction while applying typography, color theory, and strong layout design in cross-channel campaigns.