Brand Team Leads - California Markets

Gorillaenergy; California (MO); On-site; USD 60,000 - 80,000; Part time

Job summary

An established industry player is seeking a dynamic Brand Team Lead to spearhead marketing efforts across California. In this part-time role, you will connect with various communities, manage a team of Brand Ambassadors, and execute innovative marketing strategies. This position offers the chance to engage with local skaters, tech professionals, and urban cultures while promoting a unique energy drink that fuels the next generation. If you're passionate about marketing and community engagement, this role provides a fantastic opportunity to make a significant impact in a vibrant and growing market.

Qualifications

• Experience in marketing or brand management preferred.
• Ability to manage a team and execute marketing initiatives.

Responsibilities

• Manage marketing initiatives and build team presence in California markets.
• Develop strategies to engage diverse communities and enhance brand visibility.

Skills

Team Management

Marketing Strategy Development

Community Engagement

Event Coordination

Relationship Building

Education

High School Diploma

Bachelor's Degree in Marketing or Related Field

Job description

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Compensation: $35/hour | Part-Time (Approximately 29 hours/week)

ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to manage our California markets for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding communities, tech professionals, and urban cultures. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

KEY RESPONSIBILITIES

• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across the CA diverse neighborhoods
• Lead guerrilla marketing efforts in high-value locations including skate parks, tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
• Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
• Target key neighborhoods
• Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, etc.
• Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background checks
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across the diverse communities

Inventory & Equipment Management

• Manage and organize storage units for product and promotional materials
• Monitor and help maintain inventory levels at local storage units
• Coordinate restocking of product and promotional items
• Ensure proper storage and handling of all company assets

Reporting & Communication

• Maintain detailed documentation of all market activities
• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

Please note there are several Brand Team Leads open in CA. Please apply to the appropriate location on our career page and learn more about each location's role and responsibilities.

Seniority level

• Entry level

Employment type

• Part-time

Job function

• Marketing and Other

Industries

• Food and Beverage Services