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Brand Team Lead - Phoenix, AZ Market

Gorilla Energy Drink

Phoenix (AZ)

On-site

USD 37,000

Part time

4 days ago
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Job summary

Gorilla Energy is seeking a dynamic Team Lead to manage marketing initiatives in Phoenix. This part-time role involves team management, developing market strategies, and building brand presence. Ideal candidates will have marketing experience and strong networking skills.

Qualifications

  • 2+ years of experience in marketing, event management, or team leadership.
  • Strong understanding of the Phoenix metropolitan market.

Responsibilities

  • Create comprehensive market schedules and manage marketing initiatives.
  • Source, interview, and onboard Brand Ambassadors.
  • Maintain detailed documentation of all market activities.

Skills

Networking
Relationship Building
Marketing Strategy Development
Team Leadership

Education

2+ years in marketing or event management

Job description

Compensation: $35/hour | Part-Time (Approximately 29 hours/week)

About The Role

We're looking for a dynamic, results-driven Team Lead to manage our Phoenix market for Gorilla Energy. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Phoenix metropolitan area.

About Gorilla Energy

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Key Responsibilities

Market Strategy Development & Execution

  • Create comprehensive market schedules and manage implementation of all marketing initiatives
  • Develop and execute both short-term and long-term market strategies across the Phoenix metro area
  • Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, music venues, and fitness centers
  • Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, and music scene professionals
  • Target key Phoenix neighborhoods including Tempe, Scottsdale, Downtown Phoenix, Mesa, and Chandler
  • Identify and capitalize on event opportunities including Arizona State University events, desert sports activities, local festivals, and Phoenix's growing music scene
  • Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

  • Source, interview, and onboard Brand Ambassadors (BAs)
  • Ensure all team members complete required background check
  • Manage a team of W2 Brand Ambassadors
  • Train team members on Gorilla Energy product knowledge
  • Schedule and manage team activities effectively across Phoenix's diverse communities

Inventory & Equipment Management

  • Manage and organize storage unit for product and promotional materials
  • Monitor inventory levels and coordinate restock of product and promotional items
  • Maintain equipment in good working order in Phoenix's desert climate
  • Ensure proper storage and handling of all company assets

Reporting & Communication

  • Maintain detailed documentation of all market activities
  • Create comprehensive recaps after events
  • Report on market performance and provide strategic recommendations
  • Communicate effectively with company leadership and your BA team

Qualifications

  • 2+ years of experience in marketing, event management, or team leadership
  • Strong understanding of the Phoenix metropolitan market
  • Excellent networking and relationship-building skills
  • Proven ability to develop and execute marketing strategies
  • Experience managing teams in a fast-paced environment
  • Valid driver's license with clean driving record
  • Knowledge of energy drink market and consumer trends
  • Ability to work effectively in Phoenix's climate (especially during summer months)

Preferred Experience

  • Existing relationships within the Phoenix fitness, construction, skating, or music communities
  • Experience with guerrilla marketing campaigns
  • Background in fitness, sports, trades, skating culture, music/events, or related industries
  • Knowledge of ASU campus and surrounding areas
  • Event planning and coordination experience
  • Beverage or CPG marketing experience
  • Familiarity with Phoenix's unique neighborhoods and demographic distribution

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