Brand Team Lead - Bay Area Market

Gorilla Energy Drink; Hayward (CA); On-site; Part time

Job summary

Gorilla Energy Drink seeks a dynamic Team Lead to manage marketing initiatives across the Bay Area. This part-time role focuses on connecting with diverse communities and developing a strong brand presence through effective marketing strategies and team management.

Qualifications

• Strong understanding of the Bay Area market.
• Excellent networking and relationship-building skills.
• Proven ability to develop and execute marketing strategies.

Responsibilities

• Create comprehensive market schedules and manage marketing initiatives.
• Lead guerrilla marketing efforts in various neighborhoods.
• Train team members on product knowledge and manage activities.

Skills

Networking

Relationship-building

Marketing strategy development

Education

2+ years in marketing, event management, or team leadership

Job description

Compensation : $35 / hour | Part-Time (Approximately 29 hours / week)

ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

KEY RESPONSIBILITIES

• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
• Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
• Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
• Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
• Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford / UC Berkeley / San Jose State events, community college campuses, farmers markets, Vallejo / Oakland street festivals, and the Bay Area's vibrant cultural scene
• Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background check
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across the Bay Area's diverse communities

Inventory & Equipment Management

• Manage and organize storage unit for product and promotional materials
• Monitor and help maintain inventory levels at local storage unit
• Coordinate restock of product and promotional items
• Maintain equipment in good working order in the Bay Area's variable climate conditions
• Ensure proper storage and handling of all company assets

Reporting & Communication

• Maintain detailed documentation of all market activities
• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the Bay Area market and its diverse communities
• Excellent networking and relationship-building skills
• Proven ability to develop and execute marketing strategies
• Experience managing teams in a fast-paced environment
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to navigate throughout the Bay Area and work across multiple cities

PREFERRED EXPERIENCE

• Strong connections within the Bay Area skateboarding community
• Existing relationships within Bay Area tech companies, universities, and community colleges
• Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
• Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
• Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with the Bay Area's unique neighborhoods and diverse communities
• Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend

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