Brand Strategy Leader for Educational Impact

Abundance Network; Wichita (KS); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

401(k) match

Flexible time off

Health and dental plans

Wellness and mental health support

Job summary

Empowered is seeking a Director of Brand Strategy to ensure our brand grows with us in Wichita, KS, with in-person preference and flexible remote consideration. You will connect strategy, storytelling, product launches, communications, and community engagement into a cohesive brand experience.

This role shapes how educators, partners, donors, and our team experience Empowered. You will lead campaigns, content, and partnerships, and build a high-performing marketing function aligned with Stand

Qualifications

• 7+ years designing digital experiences blending brand strategy, user experience and visual design.
• Proven work across brand identity, websites, digital products, and marketing campaigns.
• Strong understanding of UX principles, information architecture, responsive design, accessibility, and user-centered design.
• Experience designing for multiple digital channels, including websites, email, social media and other brand touchpoints.
• Proficiency with modern design tools (Figma, Adobe Creative Suite) and collaborating with developers to bring designs to life.
• Strong communication and collaboration skills across teams.
• Curiosity, empathy, and systems-thinking mindset to connect user needs with business goals.
• Enthusiasm to contribute to Stand Together's vision and culture values.

Responsibilities

• Champion the execution of Empowered's brand strategy across marketing, products, partnerships, educator communications, events and internal initiatives.
• Guide the Empowered brand to be expressed consistently across channels and touchpoints.
• Partner with leaders to align priorities, messaging and experiences for a cohesive brand.
• Identify opportunities to extend reach through Stand Together and partnerships.
• Equip teams with messaging, tools, and frameworks to represent the brand confidently.
• Foster a culture of creativity and experimentation to keep the brand relevant.

Skills

Brand strategy

Digital design

UX principles

Information architecture

Responsive design

Accessibility

Figma

Adobe Creative Suite

Collaboration with developers

Communication

Systems thinking

Empathy

Tools

N/A

Job description

Empowered is seeking a Director of Brand Strategy to ensure our brand grows with us in Wichita, KS, with in-person preference and flexible remote consideration. You will connect strategy, storytelling, product launches, communications, and community engagement into a cohesive brand experience.

This role shapes how educators, partners, donors, and our team experience Empowered. You will lead campaigns, content, and partnerships, and build a high-performing marketing function aligned with Stand