Brand Strategy Lead & Visual Identity Architect

Adelphi Group; New York (NY); On-site; USD 135,000 - 165,000; Full time

Job summary

Biolumina, part of Omnicom, is seeking a seasoned strategist to lead account and brand planning projects. You will mentor junior staff and manage mid‑risk initiatives, delivering professional advice and solutions that align with the organisation’s goals.

You will develop and maintain the brand’s visual identity, define color palettes, typography and imagery, and establish design standards across campaigns. This is an in‑office role requiring three days per week.

Responsibilities

• Mentor junior staff and manage projects to ensure successful execution and delivery.
• Develops and maintains the visual identity of a brand across touchpoints.
• Establishes brand design standards and guidelines for consistency across campaigns.
• Reviews design outputs to ensure alignment with established standards and brand direction.

Skills

Mentoring

Project management

Brand strategy

Brand design

Visual identity

Graphic design

Typography

Color palettes

Job description

Biolumina, part of Omnicom, is seeking a seasoned strategist to lead account and brand planning projects. You will mentor junior staff and manage mid‑risk initiatives, delivering professional advice and solutions that align with the organisation’s goals.

You will develop and maintain the brand’s visual identity, define color palettes, typography and imagery, and establish design standards across campaigns. This is an in‑office role requiring three days per week.