Brand Strategy Lead: Thought Leadership & Campaigns

Meltwater; Miami (FL); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Flexible PTO

Medical, Dental, and Vision

401(k) matching

Life insurance

Commuter benefits

Parental leave

CalmApp subscription

Hybrid work model

Professional development opportunities

Job summary

Meltwater seeks a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs, thought leadership, and customer advocacy. Reporting to the Director of Brand Strategy & Integrated Campaigns, you will drive key brand initiatives across events, sponsorships, and executive engagement.

You'll lead campaigns, measurement, and YouTube growth while coordinating with content, campaigns, communications, and sales in a fast-paced, hybrid environment.

Qualifications

• 5–8+ years in brand marketing or related fields.
• Strong cross-functional collaboration and program execution.
• Experience managing executive relationships and external partners.
• Experience developing video or social content strategies.

Responsibilities

• Lead speaker recruitment and sponsorships for brand programs and events.
• Own review platforms presence and develop customer advocacy initiatives.
• Serve as project management lead for major brand campaigns, managing timelines and budgets.
• Analyze brand metrics, connect programs to business outcomes, and improve reporting frameworks.

Skills

Brand marketing

Project management

Executive relationships

Content strategy

Job description

Meltwater seeks a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs, thought leadership, and customer advocacy. Reporting to the Director of Brand Strategy & Integrated Campaigns, you will drive key brand initiatives across events, sponsorships, and executive engagement.

You'll lead campaigns, measurement, and YouTube growth while coordinating with content, campaigns, communications, and sales in a fast-paced, hybrid environment.