Brand Strategy Lead, Marcom

Apple Inc.; Sunnyvale (CA); Hybrid; USD 186,000 - 280,000; Full time

Job summary

Apple Inc. is seeking a seasoned Marcom Brand Strategy Lead to shape and drive marketing plans that support Apple’s business goals. You will influence how Apple communicates key product stories to customers today and in the future, partnering with creative and cross-functional teams to deliver world-class campaigns.

You will join a team of marketing strategists, translating data into insights, and leading strategic conversations to push for simple, magical brand experiences across channels.

Qualifications

• A minimum of 10 years in brand strategy roles with global brands within a large creative agency or internal, multi-channel marketing team.
• Experience working with cross-functional creatives spanning advertising, interactive, print, retail, etc.
• Global experience—extensive work on global-reach brands.

Responsibilities

• Develop creative briefs and brand positioning that inspire campaign development and galvanize cross-functional teams behind a singular idea.
• Collaborate with cross-functional teams across brand, creative, media, channel, etc., to develop modern go-to-market strategies.
• Synthesize and translate data into actionable insights to inform strategic points of view.
• Build relationships and influence with diverse and senior stakeholders.
• Become an expert on the business, category, audience, and culture surrounding the line of business you would lead.

Skills

Brand strategy

Cross-functional collaboration

Global experience

Keynote proficiency

Tools

Keynote

Job description

Sunnyvale, California, United States Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. The Marcom Brand Strategy Lead plays a critical role in developing and driving marketing plans in support of Apple’s business goals. This person will be instrumental in how Apple communicates key product stories to its customers today and years to come.

Description

You will be joining a team of Marketing Communications (Marcom) strategists who collaborate closely with creative teams to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that lead to truly magical products and experiences.

Responsibilities

• Develop creative briefs and brand positioning that inspire campaign development, act as a north star for the business, and galvanize cross-functional teams behind a singular idea.
• Work collaboratively with cross-functional teams across brand, creative, media, channel, etc., to develop modern and bespoke go-to-market strategies.
• Synthesize and translate data into actionable, compelling insights to inform strategic points of view.
• Build relationships and demonstrate influence with diverse and senior stakeholders.
• Become an expert on the business, category, audience, and culture surrounding the line of business you would lead.

Minimum Qualifications

• A minimum of 10 years in brand strategy roles with global brands within a large creative agency or internal, multi-channel marketing team.
• Experience working with cross-functional creatives who span functional groups - advertising, interactive, print, retail, etc.
• Global experience- someone who has worked extensively on global-reaching brands.

Preferred Qualifications

• Extraordinary storyteller with strong written and verbal communication skills as demonstrated in samples of creative briefs or case studies.
• Highly skilled in business and creative strategy, consumer insights and research, leveraging data and analytics, and communications planning.
• Deep understanding of and extensive experience in marketing strategy and brand communications.
• Able to write tight, persuasive strategies that can galvanize large cross-functional creative teams behind a singular, focused idea.
• Creative and imaginative problem solver; ability to not just optimize, but innovate.
• Strong track record of partnering with and leading strategic conversations across functions, both within and beyond the Marketing org.
• Keen sense of culture, creativity, and innovation.
• A provocative problem solver. Someone not scared to question the status quo, to push thinking in new directions.
• Proficiency in Keynote with excellent presentation skills. A persuasive, trusted voice in meetings.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $186,300 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.