Brand Strategy Director - Growth & Innovation Leader

The J.M. Smucker Co.; Orrville (OH); Hybrid; USD 150,000 - 210,000; Full time

Job summary

The J.M. Smucker Co. is seeking a Director of Marketing to set vision and strategy for a leading consumer brand and drive sustainable growth. Lead a brand team and partner with Sales, Insights, R&D, Operations, and Finance to execute the plan.

You will own the brand P&L, develop an integrated marketing approach, and balance creativity with disciplined execution to deliver results. This hybrid role is based in Orrville, OH.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum of 10 years of brand marketing experience, including consumer packaged goods experience.
• Proven track record delivering top-line growth through brand building, innovation and execution.
• Experience developing long-term strategies and annual business plans for a large consumer brand.

Responsibilities

• Develop and implement the long-term brand strategy and annual operating plan for a leading brand.
• Own the brand P&L and deliver top- and bottom-line commitments.
• Partner with Brand Experience to run integrated marketing campaigns across digital, social, and traditional media.
• Translate consumer insights into clear strategies, positioning, and actions.
• Work with Innovation/Research & Development on multi-year innovation pipeline.
• Own innovation launch strategy and commercial execution.
• Collaborate with Sales on channel and customer strategies and participate in key customer meetings.
• Identify margin expansion opportunities through portfolio optimization and cost management.
• Build strong relationships across a matrixed organization and align priorities.
• Coach and develop a high-performing team with a culture of accountability and speed.

Skills

Brand marketing leadership

P&L management

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree

MBA

Job description

The J.M. Smucker Co. is seeking a Director of Marketing to set vision and strategy for a leading consumer brand and drive sustainable growth. Lead a brand team and partner with Sales, Insights, R&D, Operations, and Finance to execute the plan.

You will own the brand P&L, develop an integrated marketing approach, and balance creativity with disciplined execution to deliver results. This hybrid role is based in Orrville, OH.