Brand Strategy Director for Growth & Innovation

Landor; Cincinnati (OH); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Landor in Cincinnati is seeking a Strategy Director to lead brand strategy projects for our Consumer practice, focusing on our largest CPG relationships and shaping how the practice operates.

You’ll drive positioning, portfolio architecture and growth strategies, backed by semiotics, packaging and shelf analysis, and act as a trusted advisor to senior client leaders at Fortune 100 companies in a hybrid work model.

Qualifications

• Seasoned brand strategist with significant time working within CPG-focused environments at a design-led agency or branding consultancy.
• Strong command of qualitative and quantitative research methodologies, including semiotics and shopper research.
• Proven track record developing portfolio and range architectures across multiple markets.

Responsibilities

• Lead brand strategy projects for our Consumer practice and large CPG relationships.
• Define brand visions, growth strategies and breakthrough ideas that challenge category conventions.
• Partner with Creative Directors to guide strategy through the creative process and mentor teams.
• Lead new business pitches and expand the practice’s expertise in brand assets and packaging.

Skills

Brand strategy

CPG experience

Semiotics

Portfolio architecture

Team leadership

Job description

Landor in Cincinnati is seeking a Strategy Director to lead brand strategy projects for our Consumer practice, focusing on our largest CPG relationships and shaping how the practice operates.

You’ll drive positioning, portfolio architecture and growth strategies, backed by semiotics, packaging and shelf analysis, and act as a trusted advisor to senior client leaders at Fortune 100 companies in a hybrid work model.