Brand Strategy Associate: Shape Brands & Growth

Lippincott; New York (NY); Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401K savings

Employee assistance programs

Hybrid work schedule

Job summary

Lippincott is seeking an Associate in Brand Strategy in New York City. You will transform diverse inputs into strategic brand recommendations, manage day-to-day workstreams, and bridge strategy with design and experience teams to craft compelling client solutions.

You will guide junior colleagues, present to clients, and contribute to multi-disciplinary work that strengthens brands and drives business outcomes. This role follows a hybrid schedule with office days and remote flexibility.

Qualifications

• 5+ years of full-time experience in strategy consulting or a consulting environment.
• MBA is welcome but not necessary.
• Outstanding writing, communication, and interpersonal skills, including strong command of PowerPoint.
• Willingness to push thinking beyond brand into experience and marketing.
• The ability to connect deep business understanding to brand implications.
• Comfort with ambiguity and a structured approach to open-ended problems.
• An appetite for new industries, new challenges, and continuous discovery and exploration.
• Openness to travel as needed.
• A desire to build and learn side-by-side with your teams.

Responsibilities

• Distill inputs into hypotheses for breakthrough brand ideas and architecture.
• Manage day-to-day workplans and adapt to client needs.
• Shape development and flow of client presentations.
• Collaborate with designers and experience strategists to build multi-disciplinary solutions.
• Guide and develop junior team members.
• Serve as a primary contact for clients and stakeholders on your workstream.
• Present to internal case teams and external clients, and facilitate workshops.
• Conduct in-depth interviews with client leadership and other stakeholders.

Skills

Brand strategy

Writing and communication

PowerPoint

Business strategy

Travel willingness

Education

MBA

Job description

Lippincott is seeking an Associate in Brand Strategy in New York City. You will transform diverse inputs into strategic brand recommendations, manage day-to-day workstreams, and bridge strategy with design and experience teams to craft compelling client solutions.

You will guide junior colleagues, present to clients, and contribute to multi-disciplinary work that strengthens brands and drives business outcomes. This role follows a hybrid schedule with office days and remote flexibility.