Brand Strategist

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 66,000 - 102,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Wellness benefits

401k

Job summary

Razorfish, part of Publicis Groupe, is seeking a Brand & Experience Strategist in the United States to turn research, culture, and data into insights that inspire ideas and guide experiences. You’ll partner with senior strategists and cross‑functional teams to develop brand strategies from insight through briefing, activation, and performance reporting.

You’re curious by nature, adept at connecting dots, and energized by turning complex information into a clear point of view.

Qualifications

• 3–5 years of experience in brand and experience strategy.
• Ability to translate consumer behavior and data into insights.
• Understanding of brand positioning, consumer insights, customer journeys.
• Strong qualitative and quantitative research and synthesis skills.
• Excellent written and verbal storytelling and presentation skills.

Responsibilities

• Develop brand and experience strategies grounded in consumer, culture, company, and category insights.
• Conduct and synthesize qualitative, quantitative, primary, and secondary research to uncover meaningful insights and opportunities.
• Create strategic deliverables including personas, customer journeys, communication architectures, touchpoint plans, campaign strategies, and program strategies.
• Build a strong understanding of clients’ businesses, consumers, categories, and competitive landscapes.
• Translate research, trends, and data into clear, actionable recommendations that inspire creative thinking.
• Contribute to digital and integrated marketing strategies across channels and customer experiences.
• Develop clear, insight-driven creative briefs and strategic presentations.
• Partner with Creative, Data & Analytics, Media, and Technology teams to bring strategies to life.
• Stay curious and plugged into culture, consumer behavior, emerging technology, industry trends, and great work happening across the marketplace.

Skills

Brand strategy

Experience strategy

Digital strategy

Integrated marketing

Storytelling

Presentation skills

Ambiguity navigation

Tools

PowerPoint

Excel

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Brand & Experience team is dedicated to crafting compelling brand narratives and designing meaningful customer experiences. We believe in the power of storytelling to connect brands with people and, by combining creativity with strategic insight, help ensure every touchpoint across the customer journey is relevant, memorable, and impactful.

As a Brand & Experience Strategist at Razorfish, you’ll turn research, culture, consumer behavior, and data into insights that inspire ideas and inform experiences. You’ll partner with senior strategists and cross‑functional teams to develop brand and experience strategies from initial insight and opportunity identification through creative briefing, activation, and performance reporting.

You’re curious by nature, comfortable connecting the dots, and energized by turning complex information into a clear, compelling point of view.

Responsibilities

• Develop brand and experience strategies grounded in consumer, culture, company, and category insights.
• Conduct and synthesize qualitative, quantitative, primary, and secondary research to uncover meaningful insights and opportunities.
• Create strategic deliverables including personas, customer journeys, communication architectures, touchpoint plans, campaign strategies, and program strategies.
• Build a strong understanding of clients’ businesses, consumers, categories, and competitive landscapes.
• Translate research, trends, and data into clear, actionable recommendations that inspire creative thinking.
• Contribute to digital and integrated marketing strategies across channels and customer experiences.
• Develop clear, insight-driven creative briefs and strategic presentations.
• Partner with Creative, Data & Analytics, Media, and Technology teams to bring strategies to life.
• Stay curious and plugged into culture, consumer behavior, emerging technology, industry trends, and great work happening across the marketplace.

Qualifications

• 3–5 years of experience in brand strategy, experience strategy, digital strategy, integrated marketing, advertising, or a related field.
• Experience translating consumer behavior, research, and data into actionable insights and strategies.
• Understanding of brand positioning, consumer insights, customer journeys, segmentation, competitive analysis, and integrated marketing.
• Strong qualitative and quantitative research and synthesis skills.
• Strong written, verbal, storytelling, and presentation skills.
• Comfortable navigating ambiguity and bringing clarity to complex challenges.
• Ability to think strategically while understanding how ideas translate into execution.
• Collaborative mindset with experience working across disciplines.
• Proficiency in PowerPoint and Excel.
• Most importantly, innate curiosity about people, brands, culture, technology, and what makes great ideas connect.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2027.