Group Vice President, Brand Strategy

Publicis Groupe Holdings B.V; Irving, New York (TX, NY); On-site; USD 180,000 - 269,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility support

Pet adoption support

Flexible working arrangements

'Work Your World' program

Job summary

Razorfish in the United States is seeking a visionary Group Vice President, Brand Strategy, to lead major client portfolios and shape strategic direction across brand, product, and reputation. You will own senior relationships, drive growth, oversee cross-functional teams, and translate complex business challenges into compelling, data-informed marketing strategies that elevate client outcomes.

This role requires an imaginative leader with deep brand strategy expertise and a track record of

Qualifications

• 15+ years of progressively responsible experience in brand, communications or marketing strategies, with strong leadership within an agency.
• Proven ability to lead strategy for complex, mid-to-large clients and influence senior stakeholders.
• Deep expertise in brand strategy, audience insight, positioning and campaign strategy.
• Exceptional storytelling, facilitation and presentation skills for clients and teams.
• Ability to connect brand thinking to integrated digital, content, social and CRM channels.

Responsibilities

• Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior leadership.
• Lead brand, communications and marketing plans that connect client priorities with audience insight and culture.
• Define strategic vision and cross-channel approach for major engagements and campaigns.
• Ensure teams deliver an insightful, imaginative, actionable point of view from briefing through launch.
• Create sharp briefs and partner with Creative leadership to focus teams and unlock ideas.
• Guide cross-functional teams across geographies to strengthen strategy and execution.
• Lead executive presentations, workshops and ideation to align decisions and momentum.

Skills

Brand strategy

Executive leadership

Client relationship management

Strategic planning

Presentation skills

Cross-functional collaboration

Market insights

Campaign strategy

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

As Group Vice President (GVP), Brand Strategy, you will drive growth across our people, product, reputation and revenue. You will lead mid-to-large clients or portfolios with revenue greater than $5MM, own senior client relationships and help shape the strategic quality and health of the business. You will bring the perspective of a seasoned strategist from a creative or traditional agency, pairing brand-building rigor with fluency across modern, connected marketing experiences.

This role calls for an imaginative, consumer-minded leader who canidentifyand pursue cross-sell opportunities, lead successfulnew businesspitchesand translate complex business challenges into clear, inspiring marketing strategies. You will ensure teams deliver an informed,insightfuland imaginative point of view while building the tools, practices and talent that strengthen Strategy across the agency.

Responsibilities

Client Leadership & Strategic Product

• Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight,cultureand creativity.
• Define the strategic vision, organizingideaand cross-channel approach for major client engagements, portfolios and global 360 campaigns.
• Ensure teams deliver a strategic point of view that is informed, insightful,imaginativeand actionable from briefing through launch.
• Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
• Strengthen individual strategies by connecting people and thinking across teams, capabilities,geographiesand lines of business.
• Develop a deep understanding of each client’s category, competitive context, unique businessdynamicsand consumer behavior.
• Guideinsight development using first-party data, primary and secondary research, culturalintelligenceand behavioral signals.
• Lead executive presentations, workshops and ideation sessions that create alignment,momentumand clear decisions.

Growth, Profitability & Reputation

• Identify, shape and steward growth opportunities through proactive recommendations, incremental programproposalsand cross-selling of relevant agency capabilities.
• Lead the strategic workstream fornew-businesspitches, partnering across disciplines to create differentiated, persuasive and winning solutions.
• Translate client challenges into well-scoped strategic engagements, defining the approach, deliverables, timing,effortand required talent.
• Balance strategic ambition with practical delivery, helping teams prioritize the work that creates the greatest client and business impact.
• Strengthen the reputation of Razorfish Strategy through elevated work, thought leadership, senior clientcounseland visible contributions to the broader discipline.

People & Discipline Leadership

• Lead, manage, guide and mentor junior through senior strategists with clarity,consistencyand an active commitment to their growth.
• Create meaningful stretch opportunities across new clients,pitchesand high-impact assignments to keep strong talent motivated andretained.
• Provide clear, timely feedback, define areas ofopportunityand help team members build actionable development plans.
• Activelyidentifyand recruit top strategy talent, contributing to workforce planning,staffingand succession across the discipline.
• Champion an environment where diverse perspectives improve the thinking, the creative product and the outcomes.
• Identify and drive adoption of process, practice, tools and ways of working that improve quality, collaboration, efficiency and results.

Qualifications

• 15+ years of progressively responsible experience developing brand,communicationsor marketing strategies, including significant leadership experience within a creative or traditional advertising agency.
• Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.
• Deepexpertisein brand strategy, audience and cultural insight, positioning, communications planning, campaignstrategyand creative briefing.
• Exceptional storytelling,facilitationand presentation skills, with the ability to make strategy compelling to clients, creativeteamsand cross-functional partners.
• Curiosity, culturalfluencyand a point of view on how brands can create relevance and growth in a changing marketing landscape.
• A proventrack recordof developing brand and communications strategies that deliver against business KPIs, seta clear visionand enable meaningful client transformation.
• Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressablemediaand CRM.
• Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM,mediaand emerging channels.
• Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioraldataand online/offline media measurement tools.
• An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.
• Provenpeopleleadership, including coaching senior talent, building high-performing teams, delivering clearfeedbackandretainingstrong strategists.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026.