Brand Storyteller & Campaign Content Lead

Playaway Products; Solon (OH); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Playaway Products is seeking a Content Marketing Specialist to craft compelling content that strengthens brand voice and drives growth. You will own copywriting, storytelling, campaign content, and thought leadership across digital and traditional channels, collaborating with Product, Licensing, Sales, and Customer Experience to shape messaging.

The ideal candidate is a strong writer with marketing instincts who turns customer insights into engaging content that educates, inspires, and drives

Qualifications

• 3+ years of experience in marketing, content, brand, or creative roles.
• Exceptional writing, editing, and storytelling skills.
• Experience with SEO, email marketing, content optimization, and performance analytics.
• Creative and strategic thinker who generates original ideas and uses data to improve marketing performance.

Responsibilities

• Develop compelling stories and messaging that strengthen brand positioning and build trust with target audiences.
• Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets.
• Translate customer insights, research, and complex topics into engaging, audience-focused content.
• Contribute original campaign concepts, messaging ideas, and storytelling approaches that differentiate our brands.
• Develop content that supports integrated marketing campaigns and business objectives.
• Partner with Product, Sales, and Creative to translate product direction into compelling customer messaging.
• Optimize content using SEO best practices, audience insights, and performance data to maximize reach and engagement.
• Conduct customer interviews and market research to uncover insights that shape messaging, campaigns, and content strategy.
• Identify compelling stories from customers, products, events, and data that strengthen the brand and support business goals.
• Partner with designers and cross-functional teams to create high-impact marketing content.
• Ensure content meets brand, editorial, and quality standards through writing, editing, and proofreading.
• Measure content performance and use analytics to continuously improve messaging and campaign effectiveness.

Skills

3+ years experience in marketing

Strong portfolio

Exceptional writing & storytelling

SEO experience

Content optimization

Performance analytics

Job description

Playaway Products is seeking a Content Marketing Specialist to craft compelling content that strengthens brand voice and drives growth. You will own copywriting, storytelling, campaign content, and thought leadership across digital and traditional channels, collaborating with Product, Licensing, Sales, and Customer Experience to shape messaging.

The ideal candidate is a strong writer with marketing instincts who turns customer insights into engaging content that educates, inspires, and drives