Brand Story Architect

Goodwill Houston; Houston (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Goodwill Houston is seeking a Brand Copywriter to craft the organization's voice across external and internal touchpoints, driving brand awareness and donor engagement. You will work with design, social, and brand leads to ensure messaging is authentic and aligned with GWH’s mission.

The role requires a bachelor’s degree and 3–5 years of professional copywriting experience, with a portfolio spanning multi-channel campaigns and digital content.

Qualifications

• Bachelor's degree in English, journalism, advertising, communication, creative writing, or related field; equivalent experience considered.
• 3–5 years of professional copywriting experience in agency, studio, or in-house marketing.
• Strong portfolio showing multi-channel campaigns, retail copy, storytelling and digital marketing pieces.
• Experience translating brand strategies into taglines, platforms, and promotional copy.
• Knowledge of SEO copywriting and digital content optimization.
• Proficiency with digital tools (Office/Google, Asana; familiarity with Adobe CC or Figma).
• Occasional local travel across the greater Houston area for interviews, events, or locations.
• Bilingual English/Spanish is an asset.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Develop clear, brand-aligned copy across channels like signage, digital ads, emails, webpages, and scripts.
• Maintain and evolve brand voice guidelines across audience segments.
• Collaborate with WFD to craft impact profiles and client stories.
• Partner with design to align messaging with visuals from concept to delivery.
• Write engaging copy for social, ads, newsletters, and campaigns.
• Support executive presentations, events, press collateral, and annual reports.
• Proofread for grammar and AP/style conventions across materials.
• Test copy variations to improve engagement and metrics.
• Perform other duties to support organizational needs.

Skills

Copywriting

Brand voice

Portfolio development

SEO copywriting

Digital collaboration

Bilingual (English/Spanish)

Interviews for profiles

Education

Bachelor's degree in English/Journalism/Advertising/Communication/Creative Writing

Tools

Microsoft Office

Google Workspace

Asana

Adobe Creative Cloud

Frame.io

Figma

Job description

Goodwill Houston is seeking a Brand Copywriter to craft the organization's voice across external and internal touchpoints, driving brand awareness and donor engagement. You will work with design, social, and brand leads to ensure messaging is authentic and aligned with GWH’s mission.

The role requires a bachelor’s degree and 3–5 years of professional copywriting experience, with a portfolio spanning multi-channel campaigns and digital content.