Brand Specialist

Southeastern Equipment Company; New Albany (OH); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Southeastern Equipment is looking for a Brand Specialist to enhance brand presence across digital and physical platforms. The ideal candidate will have strong marketing skills, creativity, and experience in content development, social media, and event coordination, contributing to brand growth in the construction industry.

Qualifications

• 3-5 years of experience in marketing, communications or related field.
• Comfortable creating and editing content.
• Familiar with digital marketing concepts.

Responsibilities

• Develop and execute social media campaigns.
• Coordinate trade shows and events.
• Assist in PR and maintain brand partnerships.

Skills

Content Development

Social Media Marketing

Public Relations

Event Coordination

SEO

Job description

Job Title: Brand Specialist

Location: New Albany, OH, Hybrid

Department: Marketing

Reports To: Marketing Director

About The Role

Southeastern Equipment is looking for a Brand Specialist to support and grow our brand presence across digital, physical, and in-person touchpoints. This role is ideal for someone with a few years of marketing experience who wants to expand their skills in content creation, social media, local marketing, PR, and events. If you're creative, detail-oriented, and excited about building a recognizable, trusted brand in the construction equipment industry, we’d love to meet you.

Key Responsibilities

• Content & Organic Social Media
• Support content development efforts including blog posts, videos, photography, and other multimedia assets.
• Plan and develop organic social media campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Monitor engagement and make recommendations to improve reach and interaction.
• Increase our follows and engagement through strategic campaigns and content.
• Events, Trade Shows & Sponsorships
• Plan, coordinate, and execute trade shows, events, and sponsorships.
• Coordinate event logistics, promotional materials, and booth setup. 1-2 times a year required for physical set up.
• Track leads and outcomes from tradeshow and event participation.
• Website & Digital Experience
• Create landing pages and content to support campaigns and company goals.
• Collaborate with internal teams and Performance Marketing Manager to implement SEO and content strategies that improve visibility and the customer experience.
• Help create lead magnets, sales enablement tools, and other content to bring in leads through digital marketing channels
• PR & Brand Awareness
• Draft press releases and assist with media outreach to enhance brand credibility.
• Help maintain relationships with influencers and brand ambassadors.
• Assist in managing online reviews (e.g., Google Business) and Net Promoter Score (NPS) processes.
• Brand Presence, Apparel & Co-Op
• Support dealership branding efforts (signage, promotional items, internal branding).
• Assist in managing promotional apparel and merchandise.
• Help track and apply manufacturer co-op funds in compliance with guidelines.
  
  

What Success Looks Like

• Growth in organic web traffic and social engagement.
• Consistent brand presence across touchpoints.
• Increased visibility through events, PR, and brand partnerships.
• Successful execution of assigned projects and campaigns.
• Effective use of co-op funds and marketing resources.
  
  

Who You Are

• A creative thinker with strong attention to detail.
• Outgoing and bubbly personality with a hardworking attitude.
• Comfortable writing and editing content for various platforms.
• Familiar with digital marketing concepts (bonus for SEO, social media, or WordPress experience).
• A team player who collaborates well across departments.
• 3-5 years of experience in marketing, communications, or a related field (industry experience is a plus, but not required).
  
  

Performance Metrics (KPIs)

• Organic web traffic growth
• Social media engagement rate and follower growth
• Content performance (blog views, video watch time)
• Event support outcomes (leads, engagement)
• Co-op fund usage
• Brand visibility through PR and reviews
• Project timeliness and quality of execution
  
  

Ready to grow your marketing career and help us build a stronger brand? Apply today and join a team that’s making a mark in the construction equipment world.