Brand Specialist

Premise Health; Brentwood (TN); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid holidays and vacation time

Wellness program

Job summary

Premise Health in Brentwood, TN is seeking a Brand Specialist to support strategies and tactics to build the company’s brand and reputation, and to help shape the marketing strategy. You will collaborate with the Manager, Brand and cross‑functional teams to ensure a clear, consistent brand voice across all properties and platforms while delivering engaging content and campaigns.

The role requires 4+ years in B2B marketing and a Bachelor’s degree in marketing or communications, with strong

Qualifications

• Bachelor’s degree in marketing or communications or equivalent work experience.
• 4+ years of experience in professional B2B marketing.
• Proven ability to manage projects with multiple stakeholders.
• Experience in healthcare industry is preferred.
• Outstanding written and verbal communication skills.

Responsibilities

• Develop messaging and positioning that supports and differentiates Premise as a brand.
• Support regular updates to brand messaging and data-driven content.
• Assist with the brand’s social media calendar and content development.
• Support sub-brand management and collateral development.
• Contribute to blog calendar and monthly posts based on brand needs.
• Create brand-level content such as web copy, voice guides, and case studies.
• Develop customer personas and messaging frameworks for broad application.
• May perform additional duties as assigned.

Skills

B2B marketing

Communication

Project management

Copywriting

Relationship building

Self-starter

Education

Bachelor’s degree in marketing or communications

Tools

Microsoft Office

Job description

Premise Health is Different on Purpose

Premise Health serves large organizations and their people with exceptional healthcare. The result? Better experiences, better health, and better value, all while helping organizations lower their healthcare costs.

Premise's mission is to help people get, stay, and be well. Come join us and see for yourself why amazing health starts with amazing healthcare. For more information, visit www.jobs.premisehealth.com.

The Brand Specialist will support strategies and tactics to build the company’s brand and reputation, as well as its marketing strategy. The person in this role will report to the Manager, Brand and will work closely with that individual, as well as the broader enterprise, to implement and maintain a clear, consistent brand voice and strategies.

Key responsibilities include ensuring brand alignment across properties and platforms; developing and distributing messaging for the brand; tactical execution and rollout of refreshed messaging; planning and executing on the department’s master calendar; transforming ideas into compelling content; and forging trusted relationships with key stakeholders.

This is a full time, hybrid Brand Specialist role located in Brentwood, TN. This position reports in office on Tuesday and Wednesday.

What You’ll Do

• Develop messaging and positioning that supports and differentiates Premise as a brand, cascading any changes via high-visibility assets to ensure consistency across internal and external communications channels
• Support regular updates to brand messaging, including presentations, data points and statistics, and larger content pieces
• Support execution of the brand’s social media calendar, to include developing compelling copy, interacting with our audience, and collaborating across the enterprise to source strong content
• Support management of Premise’s sub-brands, including enforcing brand guidelines, executing messaging updates, and developing collateral
• Contribute to the blog calendar and draft monthly posts based on brand or audience need
• Conceptualize, develop, and deliver a variety of brand-level content and assets, including web copy, voice and style guides, presentations, and case studies
• Support brand and market message by conducting research as required, developing and updating customer personas; creating and maintaining collateral for key audiences, and developing messaging frameworks for broad application
• May require other duties as assigned

What You’ll Bring

• Bachelor’s degree in marketing or communications or equivalent work experience
• 4+ years of experience in professional B2B marketing
• Proven experience designing, implementing, and executing projects which involve numerous visual elements, stages, and stakeholders
• Experience in healthcare industry preferred
• Demonstrated ability to understand customers – their pain points, how and why they buy – to create innovative, engaging, and actionable strategies that supports the sales process
• Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Outstanding communication skills across numerous platforms including written, verbal, and multi-media (web, social, and video)
• Ability to build relationships across multiple groups and communicate confidently and effectively with both upper management and peers
• Excellent writer, proofreader, and copy editor
• Exceptional project management skills and experience with the ability to manage multiple projects and deadlines simultaneously
• Self-starter who can work both independently and as part of a team
• Solid business acumen, management, and problem-solving skills

Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers full-time team members benefits including medical, dental, vision, life and disability insurance, a 401(k) program with company match, paid holidays and vacation time, a company-sponsored wellness program, EAP, access to virtual primary care and virtual behavioral health at no cost for team members and their dependents. Additional benefits can be viewed here: https://jobs.premisehealth.com/benefits.

Premise is an equal opportunity employer; we value inclusion and do not discriminate based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy and related conditions), gender identity or expression, sexual orientation, age, physical or mental disability, genetic information, past, current or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law.