Brand Social Media Manager - Remote, Experiential & Video

OHG Brands; Dallas (TX); Remote; USD 60.000 - 90.000; Vollzeit

Zusammenfassung

OHG Brands is seeking a Social Media Manager to lead the brand-building voice for our portfolio of restaurant concepts. This hands-on role blends strategic planning, always-on community management, and creative experience design to build genuine connections with guests across platforms.

The ideal candidate will shoot, edit, and publish native short-form video, manage influencer partnerships, and oversee a calendar of compelling brand moments from Dallas or Houston while staying ready for

Qualifikationen

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred).
• Comfortable operating as both a strategic partner and a creative, hands-on planner.
• Strong writer/communicator with an eye for authentic, local storytelling.
• Highly organized — able to own a calendar and juggle multiple concurrent priorities.
• Willing and able to attend and oversee events (including evenings/weekends as needed).
• Experience with social/community platforms, influencer relations, and basic performance reporting.

Aufgaben

• Bring brand expertise, business priorities, and the guest/community perspective to strategic and creative planning.
• Provide approvals and collaborate cross-functionally on creative development.
• Own the integrated marketing/social calendar for assigned brand(s).
• Set promotional priorities and ensure cross-functional alignment across teams.
• Conceptualize and manage experiential activations and influencer events that build brand buzz.
• Identify and cultivate relationships with relevant local and regional influencers.
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution.
• Drive daily engagement and guest care across community channels, finding opportunities to surprise and delight fans.
• Build local community relationships and identify partnership and collaboration opportunities.
• Monitor content and channel performance, sharing business context and partnering on optimization recommendations.
• Support franchisee-facing marketing initiatives as needed.
• Concept, shoot, and edit original short-form video and photo content for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Source and capture authentic restaurant stories, guest moments, and behind-the-scenes content on-site, often filmed and edited on mobile.
• Stay ahead of platform trends, sounds, and formats, and quickly turn them into on-brand content.
• Write captions, hooks, and copy that match each brand’s voice and each platform’s style.
• Repurpose influencer, guest, and event content into ongoing social assets.
• Be comfortable appearing on camera or narrating content when the moment calls for it (optional, but a plus).

Jobbeschreibung

OHG Brands is seeking a Social Media Manager to lead the brand-building voice for our portfolio of restaurant concepts. This hands-on role blends strategic planning, always-on community management, and creative experience design to build genuine connections with guests across platforms.

The ideal candidate will shoot, edit, and publish native short-form video, manage influencer partnerships, and oversee a calendar of compelling brand moments from Dallas or Houston while staying ready for