Brand Social Media Architect for Grooming & Skincare

Edgewell Personal Care Brands, LLC; Dallas (TX); On-site; USD 96,000 - 144,000; Full time

Job summary

Edgewell Personal Care Brands, LLC in Dallas, TX, seeks a hands-on Social Media Manager for Grooming and Skincare brands. The role blends creativity with data-driven strategy to build compelling campaigns across paid and organic social, collaborating with ecomm/digital partners.

You will own brand voice on social, engage communities, and partner with influencers to grow following and drive measurable impact. Strong writing and cross-functional teamwork are essential.

Qualifications

• Bachelor’s degree, preferably in Social Media/Marketing, PR, Communications or Graphic Design.
• Minimum 3+ years of Influencer Marketing experience with strong writing and storytelling capabilities.
• Minimum of 3-5+ years creating social content (including copy) for a brand and owning overarching social content strategy
• Specializes in community engagement, social strategy, and data insights.
• In-depth knowledge of the influencer and media landscape & how to source ongoing partners
• Strong creative and strategic thinking capabilities. With a lean team, attention to detail and cross functional partnership is imperative.
• Must be able to remain organized & a proactive self-starter to succeed within this environment.

Responsibilities

• Understand overall business objectives for Grooming Business Unit and translate them into actionable social media content & strategies across Grooming Brands
• Own the unique brand voice on social platforms and help position as recognized brands; grow, manage and engage with social communities as followings grow.
• Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action.
• Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies
• Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports.
• Stay current with social platform technology, reporting tools, trends, audience development and best practices to develop innovative ways to connect.
• Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations and new content.
• Communicate insights from the social community to help inform other relevant stakeholders.
• Establish appropriate tracking and KPIs for key organic social platforms.
• Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities.
• Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable.

Skills

Influencer Marketing

Copywriting

Social Strategy

Community Engagement

Analytics

Brand Voice

Cross-functional Collaboration

Content Creation

Education

Bachelor's degree in Marketing/Communications

Job description

Edgewell Personal Care Brands, LLC in Dallas, TX, seeks a hands-on Social Media Manager for Grooming and Skincare brands. The role blends creativity with data-driven strategy to build compelling campaigns across paid and organic social, collaborating with ecomm/digital partners.

You will own brand voice on social, engage communities, and partner with influencers to grow following and drive measurable impact. Strong writing and cross-functional teamwork are essential.