Brand Senior Associate

FanDuel; New York (NY); On-site; USD 86,000 - 108,000; Full time

Benefits offered by this job

Health plans

PTO

Annual bonus

Long-term incentive

401k match

Commuter benefits

Pet insurance

Job summary

FanDuel Group is seeking a Sr Brand Associate to lead end-to-end marketing campaigns for PokerStars Exclusively on FanDuel in the United States. You will help develop integrated campaigns that grow brand affinity, differentiate FanDuel, and increase top-of-mind awareness across media channels and partnerships.

You will work cross-functionally with marketing, creative, product, and analytics teams to plan, localize messaging for US audiences, manage timelines, and optimize performance using KPIs

Qualifications

• Bachelor's degree and 3+ years of relevant experience in a brand role.
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership.
• Excellent communication skills and experience presenting and reporting on findings.

Responsibilities

• Support development of brand strategy and campaign planning using data.
• Localize brand messaging for US audiences.
• Coordinate end-to-end execution of campaigns with internal teams and partners.
• Maintain campaign planning calendar and deadlines.
• Collaborate with marketing, creative, product, and analytics teams.
• Partner with agencies and vendors for on-brand creative assets.
• Plan workflows across in-house, freelance, and agency partners.
• Establish processes and documentation to support execution.
• Facilitate clear communication among stakeholders to ensure alignment.
• Identify risks and optimize processes for better execution.
• Track and report campaign performance using KPIs and ROI insights.

Skills

Brand strategy

Campaign planning

Cross-functional collaboration

Communication

Project management

Stakeholder management

Partner management

Multi-channel marketing

iGaming knowledge

Education

Bachelor's degree

Job description

THE POSITION

Our roster has an opening with your name on it

Our roster has an opening with your name on it

We are currently looking for a talented Sr. Brand Associatefor PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’s unique advantages.

As a Brand Sr Associate, you will assist in leading end-to-end execution of campaigns and projects, planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness.

THE GAME PLAN

Everyone on our team has a part to play

• Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
• Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the US and
• With Support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
• Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
• Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
• Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
• Establish and maintain clear processes, workflows, and documentation to support effective project execution
• Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
• Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
• Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders

THE STATS

What we're looking for in our next teammate

• Bachelor's degree and 3+ years of relevant experience working in a brand role
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
• Excellent communication skills – comfortable creating and delivering presentations, post-mortem reports, and maintaining historical campaign insights
• Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
• Creatively driven thinker, with the ability to incorporate data driven insights
• Experience in building partnerships, and developing both internal and external relationships
• Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
• Strong knowledge of the iGaming landscape a plus
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Excellent communication skills, both written and verbal

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Player Benefits

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!" As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [e-mail].

The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.