Brand Sales Specialist– Entry Level Sales Program 2026

IBM; San Diego (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A global technology leader is seeking a Brand Sales Specialist in San Diego, CA. The role involves developing relationships with clients, managing the sales process, and achieving business objectives. Ideal candidates will have a technical degree, strong communication skills, and the ability to engage clients effectively. This is a full-time position offering opportunities for growth and collaboration within a dynamic team.

Qualifications

• Confidence to engage potential new customers and deliver an elevated experience.
• Motivation to achieve sales objectives and high client satisfaction.
• Ability to utilize selling technologies to network and engage clients.

Responsibilities

• Develop relationships with clients and understand their needs.
• Manage the complete sales process and achieve KPIs.
• Work with marketing and technical colleagues to formulate sales campaigns.

Skills

Sales Prospecting

Consultative Selling

Technical Savvy

Excellent Communication Skills

Team Collaboration

Education

B.S. or M.S. in Business/Communications with a STEM minor

Associate's Degree/College Diploma

Job description

Brand Sales Specialist – Entry Level Sales Program 2026

Introduction: Technology Sales at IBM is evolving its way of working to break beyond boundaries with innovative approaches. We are looking for recent graduates and/or individuals with early career sales experience who want to combine their technical interests and education with the people skills needed to prospect and co-create with customers, partners, and colleagues on solutions to our clients' most complex business challenges. In a world where technology moves at speed, it's essential that we stay ahead of the curve to provide tailored solutions that meet our clients' needs. We need to be great with people -- to empathize, understand, and collaborate on technical solutions that will improve lives all over the world.

A Brand Sales Specialist role within IBM means you're providing clients with the heartbeat of their digital enterprise. With solutions that are secure, reliable, scalable, sustainable, and can integrate with hybrid cloud and AI, you'll be co-creating with colleagues and clients to deliver the engine that sits at the centre of their digital transformation's success. IBM’s onboarding and learning culture will set you up for positive impact and success, while ongoing development will advance your career. Our sales environment is collaborative and experiential.

Your Role and Responsibilities

As a Brand Sales Specialist you'll work closely with clients to develop relationships, understand their needs, earn their trust and show them how IBM's industry-leading solutions will solve their problems while delivering value to their business.

Your primary responsibilities will include, but are not limited to:

• Sales Prospecting: Apply IBM’s sales methodology to identify new clients and opportunities for expansion with existing clients through multiple channels (email, phone, video creation, social media) including a considerable amount of cold calling.
• Education and Enablement: 6 weeks of Global Sales School training (virtual) with 2+ weeks of in-person, hands-on training; additional product knowledge and training will be offered to expand sales expertise.
• Building Credibility and Trust: Use consultative methods at all levels to facilitate the closure of highly complex deals.
• Solution-Selling Expertise in Business Development: Identify and engage decision makers and influencers, assess opportunities, and address client requirements to establish enduring partnerships.
• Account Planning and Business Value Articulation: Oversee a dedicated client portfolio and convey the distinctive value of IBM's technology at technical and business levels.
• End-to-End Sales Process Management: Manage the complete sales process, including RFI/RFP response preparation, and achieve KPIs with emphasis on new business sales while extending services to existing accounts.
• Collaboration Across IBM Sales Ecosystem: Work with Marketing, Sales, technical colleagues, and IBM Business Partners to formulate sales campaigns and augment the pipeline.

To Be Successful In This Role, You Will Need

• Confidence to contact and engage potential new customers and deliver an elevated experience.
• Motivation to achieve sales objectives and high client satisfaction.
• Aptitude to utilize selling technologies to network, engage clients, and identify new business opportunities.
• Embrace curiosity and a growth mindset.

You may work with any of the following technologies: Data, Artificial Intelligence, Automation, Cloud, or Systems Hardware.

Opportunities

Locations include: Atlanta GA, Boston MA, Chicago IL, Dallas TX, New York NY, Raleigh NC, San Francisco CA, Costa Mesa CA, and Washington DC. Approximately 25% travel may be required based on client needs and business needs.

~ IBM will not be providing visa sponsorship for this position now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Education and Experience

• Preferred Education: Associate's Degree/College Diploma
• Required Technical and Professional Expertise:
  • Technical Education: B.S. or M.S. in Business/Communications with a STEM minor, Computer Science, Engineering, Information Systems, or similar technical disciplines.
  • Client Focused: Asks open-ended questions and understands needs to address business challenges.
  • Tech Savvy: Conversant about technology and how it is applied to address business challenges.
  • Team Player: Demonstrates team collaboration and can navigate different communication styles.
  • Excellent Communication Skills: Verbal, written, and interpersonal skills that are engaging and influential.
  • Self-Starter: Motivated to work with clients and lead projects independently.
  • Readiness to travel up to 20%.
• Preferred Technical And Professional Experience:
  • Programming coursework or experience a plus.

Job function and seniority details: Seniority level Mid-Senior level; Employment type Full-time; Job function Marketing and Sales; Industries IT Services and IT Consulting.

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