Brand & Product Marketing Manager

Vibrant Wellness; California; Hybrid; USD 120,000 - 140,000; Full time

Job summary

Vibrant Wellness is seeking a Brand & Product Marketing Manager to translate our brand and product strategies into clear, compelling communications. You will oversee editorial and provider-facing content across campaigns, education, and thought leadership, ensuring scientific credibility and consistency with our brand.

Collaborate with the Head of Marketing and cross-functional teams to coordinate launches, sales enablement, and website content while mentoring the design and communications

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• 5+ years of progressive experience in brand marketing, product marketing, content strategy, marketing communications, or a related discipline.
• Exceptional writing, editing, storytelling, and editorial judgment.
• Demonstrated ability to translate complex, technical, or scientific information into clear and compelling customer-facing communications.
• Experience developing product messaging, launch communications, sales enablement, and integrated content.
• Healthcare, diagnostics, life sciences, or B2B healthcare experience strongly preferred.
• Strong understanding of brand standards and the relationship between copy, creative, and customer experience.
• Experience managing creative and/or communications professionals.
• Strong organizational skills and ability to manage multiple content workstreams and stakeholder reviews simultaneously.
• Ability to travel approximately 25% for events, conferences, lab tours, and team offsites.
• Experience with HubSpot, CMS platforms, project management systems, and modern marketing/content tools preferred.

Responsibilities

• Translate Vibrant Wellness' brand and product strategies into clear, compelling content across channels.
• Lead provider-facing marketing communications with a high bar for clarity, quality, accuracy, and consistency.
• Develop launch messaging frameworks and ensure consistency across marketing, digital, educational, and sales materials.
• Partner with Clinical/Medical Affairs, Product, Regulatory, Sales, and other stakeholders to develop accurate and compelling product communications.
• Oversee website content and digital experiences aligned with approved product messaging.
• Coach and develop team members and ensure editorial and creative direction meets brand standards.
• Maintain content accuracy and version control as products and messaging evolve.
• Ensure timely delivery of content workstreams and stakeholder reviews.

Skills

Writing & editing

Technical translation

Product messaging

Organization

Marketing tools

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Tools

HubSpot

CMS platforms

Project management systems

Marketing tools

Job description

Vibrant Wellness is a leading clinical diagnostics laboratory dedicated to transforming healthcare through advanced testing, innovative technology, and data-driven insights. The company specializes in functional medicine and multi-omics testing, offering comprehensive panels that support personalized patient care.

Our Vision

At Vibrant Wellness, our vision is to empower healthcare providers and patients with actionable insights that drive better health outcomes. By integrating cutting-edge science, automation, and analytics, we aim to redefine preventive and personalized medicine.

About the Role

Location: Remote (U.S.), with onsite presence as needed, as determined by the hiring manager.

Travel: Approximately 25%, primarily for marketing events, conferences, lab tours, and team offsites.

Direct Reports: Senior Graphic Designer and Marketing Communications Associate.

Position Summary

The Brand & Product Marketing Manager is responsible for translating Vibrant Wellness' brand and product strategies into clear, compelling, and consistent communications across channels.

Serving as the editorial and product communications lead for Marketing, this role oversees how Vibrant tells its story - from product messaging and provider education to campaigns, sales enablement, website content, and thought leadership. The manager ensures that communications are aligned to established brand and product strategy, scientifically credible, relevant to providers, and consistent across the customer experience.

This role works closely with the Head of Marketing, who sets overall brand, product marketing, and commercial strategy, and partners with Marketing Operations & Program Management to ensure marketing initiatives and product launches are coordinated and delivered effectively.

The ideal candidate is an exceptional editor and creative leader with strong marketing judgment who can translate complex clinical and scientific information into clear, differentiated, provider-focused communications.

Key Responsibilities

Brand Stewardship & Editorial Leadership

• Serve as a steward of the Vibrant Wellness brand, ensuring consistent application of established positioning, messaging, voice, and visual standards.
• Serve as the editorial lead for provider-facing marketing communications, maintaining a high bar for clarity, quality, accuracy, and consistency.
• Translate strategic direction and messaging frameworks into compelling content across marketing channels and formats.
• Review and edit high-visibility marketing and provider-facing communications prior to publication or distribution.
• Maintain brand guidelines, messaging frameworks, templates, and shared asset libraries.
• Help identify opportunities to strengthen or evolve brand and messaging standards for consideration by Marketing leadership.
• Own the marketing editorial calendar, aligning content with established brand priorities, product initiatives, campaigns, events, and provider education needs.
• Develop integrated content plans across email, social media, webinars, podcasts, website, thought leadership, and other provider-facing channels.
• Establish content themes and narratives that reinforce Vibrant's brand and product priorities.
• Identify opportunities to repurpose and extend high-value content across channels and formats.
• Partner with subject matter experts, Clinical/Medical Affairs, Product, and KOLs to turn complex topics into accessible and engaging provider content.
• Ensure content moves through appropriate clinical, regulatory, and brand review processes prior to publication.

Product Marketing & Launch Content

• Develop and refine product messaging and value propositions based on strategic direction established by Marketing leadership.
• Translate product positioning into clear, differentiated provider-facing messaging and communications.
• Serve as the content and messaging lead for new product launches, product enhancements, and other strategic marketing initiatives.
• Define the marketing content and asset requirements needed to support launches and ongoing product priorities.
• Develop launch messaging frameworks and ensure consistency across marketing, digital, educational, and sales materials.
• Partner with Clinical/Medical Affairs, Product, Regulatory, Sales, and other stakeholders to develop accurate and compelling product communications.
• Partner with Marketing Operations & Program Management on launch timelines, dependencies, review cycles, and readiness milestones.
• Ensure marketing content and creative deliverables are completed, approved, and ready according to the overall launch plan.
• Lead the development and maintenance of sales enablement content supporting product launches and ongoing commercial priorities.
• Translate approved positioning and messaging into practical field resources, including pitch decks, product guides, sell sheets, FAQs, clinical use cases, competitive resources, and objection-handling materials.
• Partner with Sales and Clinical stakeholders to ensure materials address provider needs and are clear, accurate, and useful in the field.
• Maintain content accuracy and version control as products, messaging, and clinical information evolve.
• Ensure Sales teams have access to current, approved marketing and product materials.

Website & Digital Content

• Oversee marketing-owned website content and ensure it remains current, accurate, on brand, and aligned with approved product messaging.
• Lead content development for product pages, campaign landing pages, educational resources, and other marketing-owned digital experiences.
• Partner with internal teams and external agencies to execute website content updates and enhancements.
• Regularly review existing digital content to identify outdated information, messaging inconsistencies, or opportunities to improve clarity and relevance.
• Lead, coach, and develop the Senior Graphic Designer and Marketing Communications Associate.
• Translate Marketing priorities into clear creative and content briefs with defined objectives, audiences, messages, and deliverables.
• Provide editorial and creative direction to ensure work meets established brand and quality standards.
• Manage day-to-day creative and content priorities in partnership with Marketing Operations & Program Management.
• Foster a collaborative, accountable team culture with high standards for quality, accuracy, and execution.
• Provide clear feedback and direction while helping team members strengthen their craft and capabilities.

Cross-Functional Collaboration

• Partner closely with the Head of Marketing, Marketing Operations, Clinical/Medical Affairs, Product, Regulatory, Sales, Events, and other Growth functions.
• Coordinate stakeholder input and reviews for marketing content while maintaining editorial consistency and clear messaging.
• Represent Brand and Product Marketing within cross-functional launch and campaign workstreams.
• Surface conflicting feedback, messaging questions, or strategic decisions that require Marketing leadership.
• Maintain strong relationships with external agencies, freelancers, and other creative partners as needed.
• Represent Vibrant Wellness at marketing events, conferences, and lab tours, and join team offsites (approximately 25% travel).

Success Measures

Success in this role will be measured by:

• Quality, clarity, and consistency of brand and product communications
• Effectiveness and consistency of product messaging across channels
• Timely completion of content and creative deliverables supporting product launches
• Quality, accuracy, and usability of sales enablement materials
• Execution of the editorial calendar and priority content initiatives
• Brand consistency across marketing and provider-facing touchpoints
• Accuracy and freshness of website and digital content
• Effectiveness of editorial and creative review processes
• Development and performance of the creative and communications team

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• 5+ years of progressive experience in brand marketing, product marketing, content strategy, marketing communications, or a related discipline.
• Exceptional writing, editing, storytelling, and editorial judgment.
• Demonstrated ability to translate complex, technical, or scientific information into clear and compelling customer-facing communications.
• Experience developing product messaging, launch communications, sales enablement, and integrated content.
• Healthcare, diagnostics, life sciences, or B2B healthcare experience strongly preferred.
• Strong understanding of brand standards and the relationship between copy, creative, and customer experience.
• Experience managing creative and/or communications professionals.
• Strong organizational skills and ability to manage multiple content workstreams and stakeholder reviews simultaneously.
• Ability to collaborate effectively in a highly cross-functional environment.
• Ability to travel approximately 25% for events, conferences, lab tours, and team offsites.
• Experience with HubSpot, CMS platforms, project management systems, and modern marketing/content tools preferred.

Compensation: The annual salary range for this position is $120,000-$140,000/year, in accordance with California's pay transparency laws. Final compensation will be determined based on the experience, skill and qualifications.

Equal Opportunity Employer

Vibrant Wellness, LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, ancestry, color, religion, sex, national origin, age (40 and over), disability, medical condition, reproductive health decisionmaking, genetic information, marital status, military or veteran status, genetics, sexual orientation, gender identity or expression, protected off-duty activity or any other characteristic protected by federal, state, or local laws.

Reasonable Accommodations

Vibrant Wellness, LLC complies with the Americanswith Disabilities Act (ADA) and applicable statelaws, including the California Fair Employment and Housing Act (FEHA). We are committed to providing reasonable accommodations for qualified individuals with disabilities and will work to ensure equal access to employment opportunities.

At-Will Employment

Employment with Vibrant Wellness, LLC is at-will. This means that both the employee and the company may terminate the employment relationship at any time, with or without notice or cause, in compliance with applicable law.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be requiredto follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.