Brand & Product Launch Lead (Toys & IP)

Blue Marble

Ashland (OR)

On-site

USD 60,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Performance bonus

401(k)

Flexible paid time off

Employee assistance program

Playful culture

Job summary

Blue Marble, based in Ashland, Oregon, is seeking an Associate Brand Manager to help bring our toy and lifestyle brands to life through launches, portfolio planning, and cross‑functional collaboration. You’ll support brand strategy, analyze performance, and help guide products through their lifecycle.

You’ll work with Marketing, Product Development, Packaging, Sales, and E‑commerce to execute go‑to‑market plans, monitor KPIs, and refine messaging.

Qualifications

Strong analytical, financial, and organizational skills.
Excellent project management and communication abilities.
Advanced proficiency with Microsoft Excel and PowerPoint.

Responsibilities

Support execution of brand strategies, positioning, and product plans across a portfolio of owned and licensed IP.
Assist with product portfolio planning and business case development for new product opportunities.
Help maintain brand guidelines and ensure consistent execution across products, packaging, marketing, and digital assets.
Draft packaging briefs and refine packaging copy, callouts, and product naming, ensuring compliance with licensor style where appropriate.
Help prepare retailer sales materials and sell‑in decks for major accounts.
Create creative briefs and review marketing material to ensure it aligns with brand foundations
Maintain a master calendar of brand activities and deliverables, flagging risks to timelines.
Support licensing activities as needed.