Brand Partnerships Team Lead | SMB AMS

TikTok; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Join a leading tech company as a Brand Partnerships Team Lead in Austin, TX. This role involves building client relationships, leading a sales team, and ensuring successful business results on TikTok. The ideal candidate will demonstrate excellent skills in people management, strategic vision, and consultative selling to drive success in a dynamic environment.

Qualifications

• Proven people management experience with ability to coach and develop teams.
• Experience in digital advertising desirable, especially with C-level relationships.
• Strong analytical and consultative skills to measure customer objectives.

Responsibilities

• Lead and grow a team of sales professionals, ensuring high performance.
• Consult clients on advertising strategies and demonstrate product capabilities.
• Partner with leadership to establish sales strategies and execution plans.

Skills

Analytical Skills

Consultative Selling

People Management

Job description

Responsibilities
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

The Brand Partnerships Team Lead role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education, and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, acts as a consultative sales player/coach, and deliver against sales quota. You should have a passion for growing our business exponentially, an outstanding ability to set the strategic vision, and a willingness to develop and execute scaled processes. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic environment. This position is full-time and located in our Austin, TX office. We love the in-person connection, so we currently offer a hybrid working policy of 4 days in the office.

Responsibilities:
- Collaborate with our Growth leadership to establish a sales strategy and execution plan to achieve team goals.
- Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies.
- Leverage data to identify consumer trends - spot wins, opportunities, and optimizations.
- Become an expert in the assigned segments – collect and analyze competitive intelligence and market factors to anticipate client opportunities.
- Consult clients on TikTok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.
- Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives.
- Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth.

Qualifications
Minimum Qualifications:
- Experience in digital advertising (sales preferred, but not required)
- Proven people management experience, with the ability to coach and developing performing teams
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience building and developing C-level relationships and strategic partnership plans
- Strong analytical and consultative selling skills to help identify and measure customer objectives.

Preferred Qualifications:
- Significant business unit, product, or revenue responsibility in ad-tech, media, or branded firms
- Direct experience building scalable, repeatable processes to accelerate deal velocity
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Analytical. Experience translating data into compelling insights
- Experience determining and comparing the effectiveness of media plans in relation to business objectives.
- Media measurement comprehension across all channels including digital, TV, and OOH.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request