Brand Narrative Director - Film-Led Campaigns

Content Creators; New York (NY); On-site; USD 189,000 - 237,000; Full time

Job summary

Mercury is seeking a Creative Director to build and lead Brand Narrative, the new team within Brand Creative. You will turn strategy, product truths, and customer insight into original concepts for launches, campaigns, and brand moments. You’ll originate ideas and stay closely involved through delivery.

Your background may be in art direction, design, or copywriting. You will lead alongside Brand Design and Writing, shaping language, visuals, and expression from the start and collaborating

Qualifications

• Portfolio shows original concepts across multiple formats.
• Experience leading multidisciplinary teams.
• Ability to develop concepts from insight to finished work.
• Strong taste and cultural awareness.
• Clear communication and sound judgment.
• Experience building a new function and culture.

Responsibilities

• Originate and lead big creative ideas with briefs.
• Collaborate with Brand Design and Writing from exploration to delivery.
• Develop audience and distribution thinking from the start.
• Lead thoughtful concept development using rough scripts and AI tools.
• Identify opportunities before a brief arrives and pursue them.
• Build and lead Brand Narrative, defining culture and practices.
• Establish collaboration paths and critique that elevates work.
• Work with external creatives when needed to add perspective.

Skills

Art direction

Design

Copywriting

Film experience

Creative collaboration

Communication

Job description

Mercury is seeking a Creative Director to build and lead Brand Narrative, the new team within Brand Creative. You will turn strategy, product truths, and customer insight into original concepts for launches, campaigns, and brand moments. You’ll originate ideas and stay closely involved through delivery.

Your background may be in art direction, design, or copywriting. You will lead alongside Brand Design and Writing, shaping language, visuals, and expression from the start and collaborating