Brand Narrative Architect

Life Surge Llc; Town of Florida (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision care

Life insurance

Paid holidays

Job summary

Life Surge Llc is seeking a Narrative & Content Strategist to define and frame SurgeU’s story across the customer journey. This role sits at the intersection of brand, communications, marketing, reputation, conversion, and customer experience.

You will build and maintain messaging architecture connecting the SurgeU brand to key touchpoints. You will translate high-level positioning into practical messaging for ads, landing pages, and communications, guiding the copy strategy and ensuring a

Qualifications

• 5+ years of experience in brand strategy, messaging strategy, content strategy, copywriting, communications, brand journalism, creative strategy, or a related discipline.
• Bachelor’s degree in communications, journalism, copywriting, or a related field is a plus.
• Demonstrated experience developing messaging architecture, positioning frameworks, value propositions, or campaign narratives.
• Strong understanding of marketing funnels and how messaging should evolve throughout the customer journey.
• Exceptional copywriting and editing ability.
• Experience writing or directing copy across multiple formats, including advertising, landing pages, email, web, brand content, executive communications, and long-form storytelling.

Responsibilities

• Develop SurgeU’s overarching messaging architecture, including brand narrative, positioning, value propositions, key messages, proof points, objections, audience-specific framing, and language hierarchy.
• Translate high-level brand positioning into practical messaging across the customer funnel.
• Define how SurgeU’s core narrative evolves from awareness to enrollment to student experience and advocacy.
• Develop messaging frameworks for different audiences, products, offers, and stages of customer awareness.
• Collaborate with Growth and Marketing to shape copy strategy for ads, landing pages, funnels, nurture communications, and webinars.
• Partner with Creative to ensure campaigns start with strong strategic message.
• Translate product features into customer benefits and differentiated value propositions.
• Build message hierarchies clarifying primary vs supportive messaging.
• Develop campaign briefs detailing audience, problem, promise, proof, and actions.
• Review customer-facing copy for consistency with brand promise.

Skills

Brand strategy

Messaging strategy

Copywriting

Editing

Communication

Education

Bachelor’s degree in communications

Job description

Life Surge Llc is seeking a Narrative & Content Strategist to define and frame SurgeU’s story across the customer journey. This role sits at the intersection of brand, communications, marketing, reputation, conversion, and customer experience.

You will build and maintain messaging architecture connecting the SurgeU brand to key touchpoints. You will translate high-level positioning into practical messaging for ads, landing pages, and communications, guiding the copy strategy and ensuring a