Brand Marketing Specialist

Herc Rentals Inc.; Palmesta (FL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plan

Stock Purchase Program

Paid Time Off

Job summary

Herc Rentals Inc. is seeking a Brand Marketing Specialist to coordinate marketing programs, field activations, events, tradeshows and sponsorships that drive customer engagement and growth. The role manages projects from intake to completion across teams and external partners in a fast-paced environment.

The position focuses on marketing programs, operations, field enablement, event execution and association strategy, requiring strong organization and proactive collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management or a related field.
• Two to five years of experience in marketing, events, tradeshows, sponsorships, project coordination or a related discipline.
• Proven ability to manage multiple projects, stakeholders, vendors and deadlines with accuracy and attention to detail.
• Strong written, verbal, analytical, organizational and presentation skills.

Responsibilities

• Coordinate and execute marketing programs, field activations and promotions aligned with location priorities.
• Plan and manage end-to-end events, tradeshows, open houses and ProExpo with budgets and timelines.
• Coordinate budgets, purchase orders, invoices and vendor deliverables.
• Maintain assets, playbooks, and content for recurring initiatives and event materials.

Skills

Project coordination

Stakeholder management

Event planning

Budget management

Education

Bachelor's degree

Tools

Project management tools

Job description

Career Opportunities: Brand Marketing Specialist (72323)

Requisition ID72323-Posted10/15/2026-FL BonitaSprings

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

The Specialist, Brand Marketing coordinates marketing programs, field activations, events, tradeshows, associations and sponsorships that support customer engagement and business growth. This role manages projects from intake through completion, working across departments and with external partners to keep deliverables, budgets and timelines on track. The successful candidate is organized, proactive and comfortable managing multiple priorities in a fast-paced environment.

What you will do...

This role's responsibilities span three primary areas of focus: Marketing Programs, Operations & Field Enablement; Event & Tradeshow Execution; and Association & Sponsorship Strategy.

Marketing Programs, Operations & Field Enablement

• Partner with Sales, Operations and other internal teams to execute marketing programs and business development initiatives aligned with customer, product, training and location priorities.
• Support sales blitzes, red tag sales, customer outreach, branch promotions, Greenfields and other local or enterprise marketing activations to drive incremental revenue.
• Coordinate Marketing project intake, clarify requirements, manage timelines and track deliverables through completion.
• Leverage audience insights, customer data, and channel recommendations to support effective campaign execution and revenue-generating marketing initiatives.
• Coordinate purchase orders, invoices, budget tracking and vendor deliverables in partnership with internal teams.
• Maintain the Marketing Herc Central page with updated content, assets, etc.
• Identify process improvements, templates and operational efficiencies that strengthen execution and scalability across Marketing.
• Coordinate end-to-end planning and execution for customer events, open houses, industry conferences, tradeshows and ProExpo initiatives.
• Develop and maintain events and tradeshow playbooks, checklists, turnkey marketing materials and asset inventories for recurring initiatives, including open houses, customer events and ProExpo.
• Manage event workplans, budgets, registration, attendee needs, travel logistics, vendors, signage, equipment and post-event follow-up.
• Maintain brand compliant inventories of booth properties and event assets held by third-party vendors; coordinate refreshes, shipping, storage, repairs and disposition as needed.
• Partner with Sales and National Account leaders to define event objectives, audience strategy, ROI, lead capture and follow-up expectations.
• Evaluate events and tradeshow results and recommend improvements to future participation, resources and investment.

Associations & Sponsorships

• Stand up new protocols and a governance playbook for association and sponsorship engagement, including evaluation criteria (e.g., lead generation, brand lift, media value, renewal rate), approval workflows, budget tracking and renewal/exit decision points.
• Research and evaluate current and new association and sponsorship opportunities based on strategic fit, audience reach, cost and potential business impact.
• Prepare business cases and recommendations for new, renewed or discontinued partnerships using established criteria and performance measures.
• Serve as the day-to-day liaison with association and sponsorship partners, ensuring Herc Rentals’ commitments and contracted benefits are current and fully leveraged.
• Partner with Sales and internal stakeholders to activate benefits such as speaking opportunities, customer engagement, visibility and lead generation to maximize brand awareness and pipeline impact.
• Maintain centralized tracking of contracts, budgets, commitments, performance and renewal dates.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management or a related field.
• Two to five years of experience in marketing, events, tradeshows, sponsorships, project coordination or a related discipline.
• Proven ability to manage multiple projects, stakeholders, vendors and deadlines with accuracy and attention to detail.
• Strong written, verbal, analytical, organizational and presentation skills.
• Ability to work independently, exercise sound judgment, solve problems and adapt to changing priorities.
• Collaborative relationship-builder who can influence work across functions without direct authority.
• Proactive and accountable, with a strong sense of urgency and consistent follow-through.
• Ability to maintain confidentiality and exercise discretion.
• Working knowledge of marketing processes, project management practices and business tools.

Skills

Pay Range:$65,000 - $75,000

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.