Brand Marketing Specialist

Freeman+Leonard; Dallas (TX); On-site; USD 60,000 - 75,000; Full time

Job summary

Freeman+Leonard seeks an Integrated Marketing Specialist to support the development and execution of programs across advertising, digital, CRM and loyalty for a restaurant/consumer brand. This role requires onsite work five days a week in Dallas and is a contract-to-hire opportunity.

You will coordinate cross-channel marketing plans, collaborate with Creative, Analytics, and Operations teams, and help move initiatives from planning through final execution in a fast-paced environment.

Qualifications

• 2–4 years of experience in integrated marketing, brand marketing, advertising, or a related field.
• Experience supporting cross-channel marketing campaigns from planning through execution.
• Strong project management and organizational skills.
• Excellent written and verbal communication with attention to detail.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Responsibilities

• Develop and execute integrated marketing programs across multiple channels.
• Coordinate plans across advertising, web/app, loyalty, PR, CRM, and partnerships.
• Create briefs, materials, and agency communications with clear objectives and timelines.
• Track timelines, deliverables, approvals, and flag risks.
• Support budget tracking and agency/vendor scopes.

Skills

Project management

Cross-channel marketing

Communication skills

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

The Integrated Marketing Specialist will support the development and execution of integrated marketing programs across advertising, digital, CRM and loyalty, partnerships, and other consumer-facing channels. The ideal candidate is a highly organized, collaborative marketer who can manage multiple workstreams, connect the dots across teams, and help move programs from planning through execution in a fast-paced environment. Must be able to work onsite 5 days/week in Dallas. This is a contract to hire role.

Role

• Support the development and execution of integrated marketing programs across menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
• Coordinate integrated marketing plans across advertising, web and app, in-restaurant, loyalty, PR, CRM, and partnerships.
• Support the development of creative briefs, project materials, and agency communications, ensuring teams have clear objectives, requirements, and timelines.
• Coordinate cross-functional workstreams across Creative, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, Legal, and agency partners.
• Partner with the Creative team to support the development and delivery of campaign assets, including food photography, key visuals, messaging, and channel-specific creative.
• Coordinate the development, production, and deployment of in-restaurant point-of-purchase materials, ensuring materials are accurate, on brand, and operationally ready.
• Develop and maintain project timelines, track deliverables and approvals, and proactively flag risks or dependencies that could impact execution.
• Support budget tracking, purchase orders, agency and vendor scopes, and other financial processes associated with marketing programs.
• Partner with Analytics and Marketing teams to track campaign performance and compile results and learnings.

Qualifications

2–4 years of experience in integrated marketing, brand marketing, advertising, or a related field; restaurant, retail, or consumer brand experience is a plus.

• Experience supporting cross-channel marketing campaigns from planning through execution.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience working with creative teams, agencies, vendors, and cross-functional partners.
• Strong written and verbal communication skills with excellent attention to detail.
• Comfortable working with timelines, budgets, campaign assets, and performance reporting.
• Collaborative, proactive, and able to navigate a fast-paced environment with changing priorities.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred