Brand Marketing Program Manager

Plaid; New York (NY); On-site; USD 152,000 - 190,000; Full time

Benefits offered by this job

Equity

Commission

Health benefits

401(k)

Job summary

Plaid is seeking a Marketing Operations professional to scale campaign programs. The role focuses on planning, execution, and optimization of multi‑stakeholder initiatives to drive high‑quality pipeline and efficiency.

You will coordinate across teams, lead meetings, manage risks, and prioritize work on the critical path. A detail‑oriented, collaborative problem solver who thrives in fast‑paced environments will excel.

Qualifications

• Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi‑stakeholder brand or marketing initiatives from kickoff to launch.
• Impeccable attention to detail, ensuring high‑quality execution and consistency across all aspects of campaign delivery.
• Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously.
• Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross‑functional stakeholders at all levels.

Responsibilities

• Campaign Planning and Execution: Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well‑resourced, delivered on time, and within budget.
• Cross‑Functional Communication and Coordination: Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign.
• Meeting Facilitation: Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives.
• Risk Management and Problem Solving: Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
• Prioritization and Critical Path Management: Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes.
• Change Management and Contingency Planning: Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery.

Skills

Campaign management

Cross-functional collaboration

Attention to detail

Multitasking

Interpersonal skills

Adaptability

Problem solving

Continuous improvement

Education

Bachelor's degree in Marketing, Business, or related field

Job description

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

The Marketing Operations (Ops) Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company’s strategic goals. We focus on people, technology and process to drive operational excellence and optimize marketing performance.

Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences, drive sustainable growth through high-quality pipeline generation, and enhance marketing efficiency. By integrating innovative technologies, we strive for seamless workflows and data-driven decision-making. We also continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long‑term success.

Responsibilities

• Campaign Planning and Execution: Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well‑resourced, delivered on time, and within budget.
• Cross‑Functional Communication and Coordination: Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign.
• Meeting Facilitation: Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives.
• Risk Management and Problem Solving: Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
• Prioritization and Critical Path Management: Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes.
• Change Management and Contingency Planning: Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience).
• Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi‑stakeholder brand or marketing initiatives from kickoff to launch.
• Impeccable attention to detail, ensuring high‑quality execution and consistency across all aspects of campaign delivery.
• Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously.
• Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross‑functional stakeholders at all levels.
• Comfortable with change and ambiguity, adapting quickly and proactively in fast‑paced, evolving environments.
• Curious and solution‑oriented, with a continuous drive to learn, solve problems, and improve processes.
• Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [e-mail].

Please review our Candidate Privacy Notice here.

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Compensation Range: $152.4K - $189.6K