Account-Based Marketing Manager

Plaid

New York (NY)

On-site

USD 118,800 - 141,600

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

A financial technology company in New York is seeking a Digital Marketing professional to lead account-based marketing strategies. The right candidate will drive pipeline and revenue by optimizing marketing efforts across channels such as paid social and display. Candidates should possess 5+ years in B2B marketing, ideally within fintech, and have a proven ability to deliver impactful ABM programs. This full-time position offers a competitive salary range and a commitment to diversity and inclusivity.

Qualifications

5+ years of experience in B2B marketing with ownership of ABM programs.
Experience in fintech or startup environments preferred.
Ability to translate data into insights for stakeholders.

Responsibilities

Own the end-to-end account-based marketing strategy.
Translate go-to-market priorities into strategic campaigns.
Lead digital ABM execution across various channels.

Skills

B2B marketing

Data visualization

Account-based marketing

Cross-functional collaboration

Communication skills

Job description

Weాన్స్ believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You’ll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans. By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts. This role is ideal for a performance-driven marketer who thrives on cross‑functional collaboration and is passionate about scaling measurable business impact through precise, account‑centric execution.

Responsibilities

Own the end‑to‑end account‑based marketing (ABM) strategy for priority segments and accounts
Translate go‑to‑market priorities into strategic campaigns
Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
Lead digital ABM execution across paid social, display, and other account‑based channels
Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs 青pon and deliver cohesive account journeys
Establish operating processes and communication frameworks to align Marketing and Sales around ABM
Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Qualifications

5+ years of experience in B2B marketing, with direct ownership of account‑based marketing or account‑centric demand programs
Experience in fintech or startup environments, preferred
Proficiency in any data visualization tool
Ability to translate performance data into clear insights and recommendations for stakeholders
Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross‑functional partnerships
Solution‑oriented, proactive mindset and ability to thrive in ambiguity

Salary: $118,800 - $141,600 a year (San Francisco or New York City). The base salary range listed for this full‑time position excludes equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new‑hire salaries. Actual pay may be higher or lower depending on factors such as skills, experience, and relevant education or training.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We encourage you to apply to a role even if your experience doesn't fully match the job description. We’re always looking for team members who will bring something unique to Plaid!

Plaid is proud to be an equal‑opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religiousTiles, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with yourVak application or interviews due to a disability, please let us know at recruiting@plaid.com.

Please review our Candidate Privacy Notice here.

Seniority Level