Brand Marketing Manager, Pixel Ecosystem

Google; New York (NY); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a Brand Marketing Manager for the Pixel Ecosystem to lead strategies, develop consumer narratives, and drive global marketing campaigns. You will shape how users experience our brand and serve as the go-to voice for Pixel products.

Collaborating with Product Marketing, Owned Channel, and Partner teams, you will scale brand strategies across markets, manage agency relations, and communicate clearly with leadership to move the business forward.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in brand and consumer marketing.
• Experience managing cross-functional projects with executive-level stakeholders.
• Experience managing relationships with creative agencies and production houses.
• Experience leading cross-functional teams to build global brands, brand strategies, and campaigns.

Responsibilities

• Drive brand strategy and narrative development for Pixel ecosystem products.
• Develop and execute full-funnel marketing campaigns across paid, owned, and earned media.
• Manage relationships with internal and external creative partners and ensure creative excellence.
• Manage and present to executive cross-functional stakeholders; partner with product marketing and channel teams.
• Scale brand strategy and campaigns across regional markets.

Skills

Cross-functional collaboration

Brand marketing

Executive stakeholder management

Agency & production management

Education

Bachelor's degree or equivalent

Job description

Brand Marketing Manager, Pixel Ecosystem

Google

New York, NY, USA; Mountain View, CA, USA; +3 more; +2 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in brand and consumer marketing.
• Experience managing cross-functional or cross-team projects with executive-level stakeholders.
• Experience managing relationships with creative agencies and production houses.
• Experience leading cross-functional team to build global brands, brand strategies, and campaigns.

Preferred qualifications

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to navigate high stake initiatives and communication and be comfortable in an ambiguous, high-pressure and changing environment.
• Ability to build strategies from scratch and manage multiple projects at a time with very high standards for your work.
• Excellent problem-solving and critical thinking skills with the ability to distill complex analysis to impactful and actionable guidance.
• Strong communication and presentation skills in rooms of all sizes and seniority levels.
• Strong negotiation skills for settling conflicts.

About the job

As a Brand Marketing Manager for the Pixel Ecosystem, you will lead comprehensive strategies for these products, develop compelling consumer narratives, and execute global marketing campaigns. You will actively shape how consumers experience our brand, serving as the go-to voice for your products.

In this role, you will collaborate across internal and external teams to ensure excellence across all touchpoints. You will work in lockstep with Product Marketing to ensure business impact is at the forefront of all executions, partnering with Owned Channel and Partner teams to ensure effective execution across various channels.

You will be cross-functional thinkers and doers, fluent in building iconic brands, finding cultural insights to inform sticky briefs, and managing agency relationships. You will be able to communicate clearly and persuasively with leadership, understanding what makes a great brand by connecting opportunities that others miss to form successful strategies that move the business forward. Finally, relevant professional experience in mobile devices, telecommunications, or physical goods will prove very helpful.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Drive brand strategy and narrative development for Pixel’s ecosystem products, including insight mining, briefing, creative development, production, go-to-market, budget, timeline, and measurement.
• Develop and execute full-funnel marketing campaigns across paid, owned, and earned media, and in first-party and third-party retail.
• Manage relationships with internal and external creative partners, facilitating the creative development process and reviews. Ensure creative excellence and consistency in brand visual identity, brand messaging, and communications across all touchpoints.
• Manage and present to executive cross-functional stakeholders. Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams.
• Work with regional teams to scale the brand strategy and full-funnel campaigns to markets around the world.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA.