Brand Marketing Manager, Olympics, NA

Ralph Lauren; New York (NY); Presencial; USD 65.000 - 120.000; Jornada completa

Descripción de la vacante

Ralph Lauren Corporation in New York seeks a dynamic marketer to drive end-to-end partnerships, including Olympics and the LA28 program, and to craft innovative, culturally relevant activations that elevate the brand on a global stage.

You will lead cross-functional teams across marketing, sales, retail and PR to deliver integrated campaigns, manage budgets and timelines, and build strong relationships with partners and talent to ensure flawless execution.

Formación

• Experience in a multi-channel organization.
• Partnership and sports partnership experience required.
• Experience with royalty and licensing deals is preferred.
• Online marketing/e-commerce experience.
• Ability to work cross-functionally to support campaigns end to end.

Responsabilidades

• Participate in ideations and development of fully integrated marketing campaigns for partnerships.
• Develop plans grounded in consumer insight related to sport/partnership context.
• Coordinate omni-channel activations across Celebrity/Influencer, Traditional and Digital channels.
• Manage budgets, timelines and KPIs for campaigns and partners.
• Collaborate with internal teams and external partners to ensure flawless execution.
• Support product initiatives, events, and talent dressing as needed.
• Lead meetings with partners and track progress with clear next steps.

Conocimientos

Multi-channel marketing

Partnership experience

Sports partnership

Online marketing/e-commerce

Cross-functional collaboration

Project management

Communication skills

Travel willingness

Passion for sports & fashion

Descripción del empleo

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position is part of the NAM Marketing Sports and Partnerships team. The role will support all aspects of key sports partnerships specifically on Olympics; Team USA/LA28 Partnership. As Ralph Lauren prepares for the LA28 Olympic Games, this role will be instrumental in driving innovative, culturally relevant activations and storytelling that elevate the brand on a global stage. The position will support end to end partnerships, as well as 360 executions aligned to the NAM marketing strategy and tactics. The individual in this role must be able to develop deep relationships and strong collaboration with the external partners, support the development and execution of best-in-class, creatively inspiring holistic marketing plans, be able to work collaboratively across multiple divisions of the organization in order to align and execute the plan, and deliver a clear and compelling strategy and business case for the plans.

Key Responsibilities

Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals. Create plans that are grounded in deep consumer insight/understanding as it relates to the sport/partnership context. Manage cross functionally with multiple departments to execute omni-channel activations as determined by need for each partnership across the following initiatives/channels:Celebrity and InfluencerTraditional and Digital / Social MarketingMerchandisingCampaign Content CreationEvents, Pop-up stores and In-store ActivationsOperationsMediaFinance/PO/InvoicingServe as a support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships:Write strategic and inspiring creative briefsDevelop holistic marketing strategies that connect to commercial outcomesCreate consumer-oriented connections strategy for media executionManage budget tracking and timelinesManage input and report on KPIsCollaborate with all marketing and sales channel partners (Wholesale, RLS, PRO, RLE) The Agency, Global Brand Team, PR, Retail Development, Media & CIX to successfully execute initiatives and manage project timelinesCollaborate with all external partners (USOPP/LA28) Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize.Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas to inform team, growth strategies and fresh ideas.Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution.Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent.Run day-day meetings for internal and external partners while providing clear next steps and outputSupport and manage tracking on all applicable budgets, project timelines and programs

Salary

Salary range: $65,000 - $120,000 annually,

Required Experience and Qualifications

• Experience in a multi-channel organization
• Partnership and sports partnership experience required
• Experience of royalty and licensing deals required
• Online marketing/e-commerce experience
• Demonstrates ability to work cross functionally to support marketing campaigns end to end, from strategic and creative development to execution
• Demonstrates creative spark and a strong attention to detail to ensure elevation.
• Strong ability to think through consumer lens Naturally curious with a desire to stay in touch with culture, competition and trends related to the sport/partnership / LA28 area.
• Ability to identify and develop relationships with key internal and external partners that fosters collaboration and trust
• Capable of providing vision, clarity and simplification within a highly matrixed and complex situations
• Resourceful and capable of solving problems utilizing creative thinking
• Team player and ability to work well in a group and dynamic personalities
• Strong project management and communication skills
• Must be open to travel
• Must be a sports/fashion enthusiast/sports background
• Excellent written, verbal and presentation skills