Brand Marketing Manager — Local Home Services Growth

American Home Contractors; Fulton (MD); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Donation matching

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

Job summary

American Home Contractors in Maryland seeks a Brand Marketing Manager to own the marketing function, drive demand, and build brand equity. You will lead multi-channel campaigns, loyalty, local content, and partnerships to grow revenue across regions.

The role requires a hands-on leader who can manage budgets, analyze results, and report insights to brand leadership. On-site, with opportunities for advancement and professional growth.

Qualifications

• 5+ years in marketing, advertising, or lead generation.
• Experience managing paid media or LSA with budget responsibility.
• Strong analytics and ability to translate data into action.
• Ability to manage multiple priorities across brands without daily direction.
• Proficiency with Google LSA and Excel.
• Experience handling social media and reputation across locations.
• Excellent writing skills adaptable to brand identities.
• Experience in home services, multi-location, or franchise marketing preferred.

Responsibilities

• Own funnel from lead generation to organic social, loyalty, and local content.
• Lead in-person events planning, vendor management, and post-event reporting.
• Manage KPIs, budget pacing, and ROI across the brand's marketing.
• Oversee GBP and online reputation; drive review growth and local SEO.
• Coordinate canvassing, partnerships, and community engagement.
• Develop content calendars and translate performance into leadership reviews.
• Collaborate with regional teams to align brand objectives and demand goals.
• Drive customer loyalty and referral campaigns across channels.

Skills

Brand marketing leadership

Lead generation & demand

Analytical decision making

Multi-brand ownership

Strong writing skills

Budget ownership

Strategic communications

Tools

Google LSA platform

Excel

GBP management tools

Job description

American Home Contractors in Maryland seeks a Brand Marketing Manager to own the marketing function, drive demand, and build brand equity. You will lead multi-channel campaigns, loyalty, local content, and partnerships to grow revenue across regions.

The role requires a hands-on leader who can manage budgets, analyze results, and report insights to brand leadership. On-site, with opportunities for advancement and professional growth.