Brand Marketing Manager

Bumble Bee Foods, LLC; San Diego (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k) retirement plan with company-mа

HSA & FSA

Life insurance and disability

Paid time-off

Profit Sharing Plan

Job summary

Bumble Bee Foods, LLC is seeking a Brand Marketing Manager in San Diego, CA to lead brand strategy, media execution, and portfolio insights. You will collaborate with Sales, Insights, and Supply Chain to translate priorities into clear plans and tools that strengthen brand relevance.

The role requires strong marketing judgment, analytics, and cross-functional collaboration, with a base salary in a competitive package and potential annual bonus based on performance.

Qualifications

• Minimum 5 years of brand management, trade marketing, or related roles in Consumer Packaged Goods.
• Bachelor's degree in Business, Marketing, or a related field is required.
• Experience building marketing plans and go-to-market strategies.
• Strong analytical skills to translate data into insights.
• Proven ability to work with cross-functional teams and Sales.

Responsibilities

• Manage day-to-day marketing support for current products, including positioning, packaging updates, claims, and messaging.
• Monitor performance, distribution, velocity, and consumer feedback to identify opportunities.
• Partner with Sales, Insights, Supply Chain, and other teams to support priorities and ensure brand consistency.
• Develop and execute brand plans aligned with business goals and portfolio priorities.
• Translate brand strategy into briefs, messaging, assets, and sales tools.
• Support media planning and execution across paid, owned, and earned channels.
• Develop sales tools, customer presentations, and product information to communicate brand value.

Skills

Brand management

Trade marketing

Go-to-market strategies

Analytical skills

Cross-functional collaboration

Communication skills

Organizational skills

Education

BA/BS in Business or Marketing

Job description

The Brand Marketing Manager is responsible for managing and supporting Bumble Bee’s current product portfolio through brand strategy, media execution, segment planning, consumer and portfolio insights, sales tools, e-commerce support, trend scouting, and sustainable sourcing marketing. This role helps translate brand and consumer priorities into clear plans, tools, communications, and executional support that strengthen brand relevance, improve portfolio performance, support customer engagement, and advance the company’s positioning as a trusted seafood brand. The position requires strong marketing judgment, analytical discipline, cross-functional collaboration, and the ability to manage brand initiatives from strategy through execution.

Key Responsibilities

Current Product Management

• Manage day-to-day marketing support for assigned current products, including product positioning, packaging updates, claims, selling materials, and consumer-facing messaging.
• Monitor product performance, distribution, velocity, competitive activity, and consumer feedback to identify opportunities to improve performance across the existing portfolio.
• Partner with Sales, Category Management, Insights, Supply Chain, Regulatory, and other cross-functional teams to support current product priorities and ensure brand consistency across channels.

Brand Strategy & Execution

• Support development and execution of brand plans that align with Bumble Bee’s business goals, consumer needs, brand positioning, and portfolio priorities.
• Translate brand strategy into clear marketing briefs, messaging priorities, campaign assets, packaging direction, sales tools, and internal communication materials.
• Help maintain consistent brand voice, visual identity, product claims, and consumer messaging across retail, digital, e-commerce, social, media, and sales channels.
• Support media planning and execution across appropriate paid, owned, and earned channels to build awareness, engagement, and consideration for assigned brands and products.
• Partner with agency and internal teams on campaign briefs, media calendars, creative asset development, trafficking needs, budget tracking, and performance reporting.
• Review media and campaign results to identify optimization opportunities and connect learnings back to brand plans and future activation decisions.
• Support segment-level strategy by helping define consumer targets, need states, usage occasions, channel opportunities, and portfolio priorities for current product lines.
• Use consumer research, syndicated data, retailer data, portfolio performance, and competitive insights to identify growth opportunities, risks, and recommended actions.
• Prepare concise insight summaries and recommendations that help guide brand decisions, sales conversations, product support, and communication priorities.

Other Duties

• Develop and maintain sales tools, sell sheets, customer presentation content, product information, claims support, and other materials that help Sales communicate brand priorities and product value.
• Scout and communicate relevant consumer, food, seafood, retail, e-commerce, sustainability, and cultural trends that may influence brand positioning, product communication, and portfolio opportunities.
• Support current product e-commerce needs, including product content, imagery coordination, digital shelf information, search-friendly messaging, and consistency across retailer and marketplace platforms.
• Partner with internal stakeholders to translate Bumble Bee’s sustainable sourcing commitments into accurate, compelling, and brand-appropriate marketing messages, claims support, and communication materials.
• Performs other job-related duties and special projects as assigned

Experience/Skills/Education Required

• Minimum 5 years of experience in brand management, trade marketing, or related roles in Consumer Packaged Goods
• BA/BS in Business, Marketing or related field required
• Experience executing marketing plans and supporting go-to-market strategies
• Strong analytical skills with ability to translate data into actionable insights
• Experience working with cross-functional teams and Sales organizations
• Strong communication and organizational skills

The health, satisfaction and security of our team members and their families are important to us and an important part of reaching our organization’s goals. We offer a total rewards package that includes valuable competitive compensation and benefit plans. These programs reflect our commitment to attracting and retaining top talent. The compensation for this role includes a base salary and eligibility for an annual bonus based on company performance. All incentive plans are subject to change.

The pay range for this role is $120,000 – $140,000 annually. *Compensation will match the level of knowledge, education, skills, and experience applicable to the position.

Our current benefits package, which is available to all full-time team members and their eligible dependents, includes:

• Medical insurance
• Vision insurance
• 401(k) retirement plan with company match
• HSA & FSA
• Life insurance and disability insurance
• And other voluntary benefits

We also offer other benefits including:

• Paid time-off
• Eligible to participate in Team member Profit Sharing Plan

Bumble Bee Foods, LLC is an Equal Opportunity Employer/ Affirmative Action employer. Employment decisions are based on merit, qualifications, and business needs. We do not discriminate based on race (including hair texture and protective hairstyles), color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, veteran status, or any other protected status under federal, state, or local law.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact Bumble Bee Foods, LLC Human Resources Representative.

About Bumble Bee Seafoods

The Bumble Bee Seafood Company is passionately pursuing its purpose of feeding people’s lives through the power of the ocean. We are an iconic 125-year-old year-old fishing company that consistently aims to deliver delicious, healthy, and affordable food to consumers while working hard to find new ways to protect the ocean and those that rely on it. Bumble Bee is firmly anchored in a commitment to connect the world to the ocean by re-defining sourcing, producing, and enjoying products from and inspired by the ocean.

Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and over 50 markets globally under leading brands including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, and Beach Cliff®. For more information about the company, visit TheBumbleBeeCompany.com . For product information, visit www.BumbleBee.com .