Brand Marketing Manager

The New York Academy of Sciences; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

The New York Academy of Sciences in New York, NY, is seeking a Brand Marketing Manager to lead and execute marketing strategies for scientific events and programs.

You will oversee content, campaigns, and brand messaging across channels, optimize CAC, work with internal teams, and mentor junior staff while advancing the Academy’s mission.

Qualifications

• Undergraduate degree required; minimum of 4 years in digital marketing.
• Experience with paid social and digital advertising platforms (Meta, LinkedIn, Google Adwords).
• Proficiency with project tools including Asana and Airtable; analytics with Google Analytics.
• Strong copywriting, excellent writing and communication skills; ability to work independently.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns.
• Oversee content creation and brand messaging across channels.
• Optimize CAC and increase long-term value via segmented messaging.
• Collaborate with internal stakeholders to tailor campaigns for programs.
• Leverage dashboards to measure impressions, CTRs, conversions, and impact.

Skills

Strong copywriting

Project management

Excellent communication

Ability to multi-task

Curious mindset

Education

Bachelor’s degree

Tools

Meta

LinkedIn

Google Adwords

Asana

Airtable

Google Analytics

Job description

ABOUT THE NEW YORK ACADEMY OF SCIENCES

The New York Academy of Sciences is an independent, not-for-profit organization that since 1817 has been committed to advancing science for the benefit of society. With more than 20,000 Members in 100 countries, the Academy advances scientific and technical knowledge, addresses global challenges with science-based solutions, and sponsors a wide variety of educational initiatives at all levels for STEM and STEM related fields. The Academy hosts programs and publishes content in the life and physical sciences, the social sciences, nutrition, artificial intelligence, computer science, and sustainability. The Academy also provides professional and educational resources for researchers across all phases of their careers. Please visit us online at www.nyas.org

JOB TITLE: Brand Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Associate Director, Marketing

SUMMARY

The Brand Marketing Manager leads and executes marketing strategies for our scientific events and programs. This role is crucial in sustaining our brand's global reach while achieving key goals, such as event registration, award nominations, and membership acquisition.

ESSENTIAL DUTIES

• Develop and execute multi-channel digital marketing campaigns.
• Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to the Academy’s brand guidelines.
• Optimize customer acquisition costs (CAC) and work to increase long-term customer value through tailored messaging, segmented campaigns, and nurturing strategies.
• Work closely with internal clients across departments to ensure marketing campaigns are tailored to each program's specific needs and objectives while complementing the Academy brand.

GENERAL RESPONSIBILITIES

Marketing Plan Oversight:

• Lead the creation, development, and execution of marketing plans for Academy programs, including but not limited to the International Science Reserve, scientific conferences, and awards programs.
• Define clear campaign objectives, promotional strategies, and the optimal channel mix (e.g., digital, print, paid media) to maximize outreach and engagement.
• Ensure campaigns meet timelines and deliver measurable results.

Audience Identification & Message Crafting:

• Collaborate with internal stakeholders to accurately identify and target key audience segments, crafting messages that resonate with each segment.
• Ensure that marketing communications highlight the unique value propositions and benefits of Academy programs and events, driving engagement and participation.

Campaign Analytics & Dashboard Optimization:

• Leverage existing team dashboards and create additional reporting mechanisms to measure and report on the effectiveness of marketing campaigns, using metrics such as impressions, open rates, click-through rates, and conversion rates.
• Continuously optimize dashboards for enhanced reporting accuracy and actionable insights.

Newsletter & Membership Platform Utilization:

• Effectively leverage the Academy’s newsletters and membership platforms to support broader program goals, increase visibility, and boost engagement.

Team Collaboration & Process Improvement:

• Actively participate in regular team optimization efforts, offering suggestions and insights to improve workflows, campaign execution, and overall marketing processes.
• Serve as a resource to junior marketing staff, providing guidance and mentorship on best practices and data-driven decision-making.

Cross-Functional Collaboration:

• Act as the marketing liaison to ensure consistent brand messaging across all marketing channels and programs

SUPERVISORY RESPONSIBILITY: None

REQUIREMENTS

• Undergraduate degree required. Minimum of 4 years experience in digital marketing.
• Experience with the majority of the below:
  • Paid social and digital advertising platforms, including Meta, Linkedin, and Google Adwords.
  • Project management tools including Asana and Airtable.
  • Google analytics/campaign tracking.
  • Web/landing page conversion optimization.
  • Segmentation and customer messaging
  • Partnership marketing/leveraging event organizers, authors, members, and other marketing partners.
• Experience working in a matrixed organization that requires other teams to contribute to a campaign plan.
• Strong copywriting and art direction skills.
• Proven track record to learn new things quickly/curious mindset.
• Excellent communication, writing, and project management skills
• Ability to work independently, as well as part of a team.
• Ability to multi-task and coordinate simultaneous projects and move quickly from idea to implementation.
• Prior experience in a science-based organization and or an event organization is a plus.

WORK SCHEDULE AND ENVIRONMENT

The Academy operates during standard business hours Monday through Friday from 9am-5pm ET. Standard work week is 35 hours, unless otherwise noted.

The Academy offers a flexible hybrid work model, which includes a combination of in-office and remote work. Specific in-office days are determined in coordination with the team and leadership. Flexibility is offered where possible, but regular in-person collaboration is required to support team effectiveness and project goals.

This position is primarily sedentary and performed in a professional office environment. Employees are regularly required to sit or stand for extended periods, communicate effectively, and occasional walking, bending, or lifting of light items (up to 10 pounds) may be required.

COMPENSATION & BENEFITS

Salary: $70,000- $80,000 annually. This is a full-time, non-exempt position. The salary listed represents a target range; final compensation will be determined based on multiple factors, including experience and qualifications.

In addition to salary, the Academy offers a comprehensive benefits package, which includes affordable health insurance, a retirement plan with matching employer contributions, a personal and career development stipend, as well as generous paid time off policies.

Equal Employment Opportunity Statement

The New York Academy of Sciences is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local employment laws. We prohibit discrimination in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination, on the basis of any legally protected characteristic. This includes, but is not limited to, actual or perceived race, color, creed, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by law.

The Academy is also committed to making good faith efforts to recruit applicants from a wide range of backgrounds, experiences, and perspectives, including those historically underrepresented in the sciences.

Reasonable Accommodations

The Academy is committed to providing reasonable accommodations to qualified individuals with disabilities and applicants with disabilities throughout the recruitment and employment process, in accordance with the Americans with Disabilities Act (ADA) and other applicable laws. If you need assistance or accommodations during the application or interview process, please contact Human Resources at [e-mail]