Brand Marketing Lead for TrenibotE Launch and Growth

AbbVie Inc.; Irvine (CA); In loco; USD 142.000 - 269.000; Tempo pieno

Descrizione del lavoro

AbbVie, Allergan Aesthetics, seeks an Associate Director, Brand Marketing for TrenibotE to own the brand from launch readiness through post-launch optimization and day-to-day management. You will lead field activation and collaborate with sales leadership to ensure high-quality customer engagement across channels.

The role requires a strong track record in regulated pharmaceutical marketing, cross-functional leadership, and travel up to 25–30% to work with field teams and customers.

Competenze

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in pharmaceutical, medical aesthetics, or healthcare marketing, including meaningful product launch and post-launch brand management experience.
• Demonstrated ability to own a brand strategy while driving disciplined, high-quality tactical execution.
• Strong experience partnering with sales leadership and field teams, translating strategy into actionable guidance, and incorporating field insights into brand decisions.
• Proven success developing and optimizing promotional assets, sales tools, campaigns, and educational resources in a regulated environment.
• Ability to lead cross-functional teams, agencies, and complex workstreams with clear priorities, accountability, and timely decision-making.
• Ability to travel up to 25–30%, including regular time in the field with sales teams and customers.

Mansioni

• Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
• Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
• Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics.
• Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
• Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
• Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
• Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch.
• Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
• Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
• Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives.
• Represent the brand in planning, forecasting, business reviews, and lifecycle discussions, ensuring alignment between strategic priorities and field execution.
• Build productive relationships with key opinion leaders, customers, advocacy partners, and external experts to support adoption and inform continued brand development.

Conoscenze

Brand strategy

Cross-functional leadership

Field activation

Sales collaboration

Marketing campaigns

Regulated environment

Travel readiness

Formazione

Bachelor’s degree in Marketing, Business, or related field

Descrizione del lavoro

• Compensation: USD 141,500 - USD 268,500 - yearly

Company Description

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

The Associate Director, Brand Marketing will be theone of theprimary marketing leadsforTrenibotE, owning the brand from launch readiness and market introduction through post-launch, day-to-daymanagementand ongoing growth. This role will translate brand strategy into practical, high-impact execution, with a strong focus on field activation, close partnership with sales leadership and field teams, and the continuous development and optimization of customer-facing assets. The Associate Director will connect customer and field insights to brand decisions, ensure teams are equipped to execute effectively, and adapt plans and materials based on market response and performance.

Key Responsibilities:

• Own the end-to-end brand plan forTrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
• Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
• Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback,identifyexecution barriers, and refine tactics.
• Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
• Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
• Lead the development, approval, deployment, and ongoingrefreshof post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
• Use field insights, customer feedback, market research, competitive intelligence, and performance data tooptimizemessaging, assets, channels, and tactical plans after launch.
• Collaborate cross-functionallywith Sales, Medical, Regulatory, Legal,Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
• Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
• Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brandobjectives.
• Represent the brand in planning, forecasting, business reviews, and lifecycle discussions, ensuring alignment between strategic priorities and field execution.
• Build productive relationships with key opinion leaders, customers, advocacy partners, and external experts to support adoption and inform continued brand development.

Qualifications

• Bachelor’s degree in Marketing, Business, ora relatedfield; MBA preferred.
• 8+ years of experience in pharmaceutical, medical aesthetics, or healthcare marketing, including meaningful product launch and post-launch brand management experience.
• Demonstrated ability to own a brand strategy while driving disciplined, high-quality tactical execution.
• Strong experience partnering with sales leadership and field teams, translating strategy into actionable guidance, and incorporating field insights into brand decisions.
• Provensuccessdeveloping andoptimizingpromotional assets, sales tools, campaigns, and educational resources in a regulated environment.
• Ability to lead cross-functional teams, agencies, and complex workstreams with clear priorities, accountability, andtimelydecision-making.
• Deep understanding of facial aesthetics market dynamics, customer needs and journeys, competitive trends, and the regulatory landscape.
• Strong communication, presentation, analytical, and stakeholder-management skills.
• Ability to travel up to 25–30%, including regular time in the field with sales teams and customers.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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