Brand Marketing Lead

Kittl; Berlin (NH); Hybrid; USD 80,000 - 125,000; Full time

Job summary

Kittl, Berlin-based, is seeking a senior brand writer to own voice, tone, and storytelling across campaigns, pages, and narratives. You’ll partner with design and growth, crafting bold activations that cut through while staying on-brand.

You'll own the messaging strategy, lead unconventional campaigns, and guide teams to maintain consistency across all touchpoints, from landing pages to launch narratives.

Qualifications

• 5+ years in brand or creative leadership with hands-on work.
• In-house experience preferred; agency background useful.
• Experience selecting channels beyond copy, including activations and partnerships.
• Ability to lead brand voice in a growth-focused org without top-down micromanagement.
• Comfort operating autonomously with minimal supervision.
• Background in FMCG, DTC, or consumer goods is a strong plus.
• Social media or community-building experience is a plus.

Responsibilities

• Define and codify Kittl's voice and tone; write key materials.
• Dream up and lead brand activations and campaigns.
• Represent brand thinking in leadership conversations and push for consistency.
• Find unconventional ways to build awareness through partnerships and events.
• Bring bold ad concepts to growth marketing and ensure conversion.
• Guide briefs and reviews to align tone and ambition from start.
• Audit messaging across touch-points for excellence and consistency.

Skills

Brand voice

Storytelling

Creative writing

Audience targeting

Campaign concepts

Autonomy

Agency experience

Activations

Job description

A little about us

• AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
• Rapid growth: 11 million users since 2022
• Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
• Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
• Strong backing: Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox

Learn more: www.kittl.com/career

Your role at Kittl

Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl is like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.

This role is for you if

• You have a gift for language - you notice when a sentence is doing real work versus just filling space
• You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
• You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
• You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
• You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships
• You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships
• You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand

What you'll do

• Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
• Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
• Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity
• Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
• Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
• Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after
• Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

Who you are

• 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)
• Has done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to
• You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is
• You are comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious
• You are used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain
• Background in FMCG, DTC, or consumer goods brands is a strong plus
• Social media or community-building experience is a plus

Interview process

• Recruiter interview (30 min)
• Hiring Manager interview (45 min)
• Case Study interview (60 min)
• Bar Raiser interview (45 min)

You'll do well here if

• You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does
• You'd rather make the call and adjust than wait until you're certain. Velocity is the only advantage that can't be copied
• You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone
• You'll argue for your position and commit fully when the call goes the other way
• You care about details other people would call excessive. Our standards are higher than most people think is reasonable, on purpose
• You use AI constantly and still own every word you ship

It's probably not the right fit if

• You need consensus before you move
• You'd rather specialise narrowly than own a whole problem end to end
• You find it draining to have your thinking challenged in the open. We do that a lot, and it's sometimes uncomfortable

Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.

Benefits

• Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most
• Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users
• AI enablement: We use AI across the company, not just in the product
• Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing
• Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun
• Work-life balance: 30 vacation days a year, plus public holidays
• Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
• Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours
• VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
• Lunch: Daily chef-prepared meals in the office.
• Mobility: Your monthly BVG ticket, fully covered
• Health & fitness: Urban Sports Club M membership
• Learning & development: Annual L&D budget for your professional growth
• German classes: Online group courses at every level

At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!