Brand Marketing Intern

118-WW TMG MFG OPS; Dallas (TX); On-site; USD 21,000 - 30,000; Full time

Job summary

Texas Instruments is offering a Brand Marketing Intern role based in Dallas. You will dive into measurable projects early, collaborating with leaders to craft messaging and content across TI's digital channels.

The internship targets students in Communications, Marketing, PR or Journalism with strong writing, data-minded skills, and a drive to deliver results in a fast-paced environment.

Qualifications

• Currently pursuing an undergraduate degree in Communications, Marketing, Public Relations, Journalism or related field.
• Cumulative 3.0/4.0 GPA or higher.
• Relevant previous internship experience in a related field.
• Demonstrated curiosity with strong analytical and problem solving skills.
• Strong verbal and written communication skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Strong time management skills that enable on-time project delivery.
• Demonstrated ability to build strong, influential relationships.
• Ability to work effectively in a fast-paced and rapidly changing environment.
• Ability to take the initiative and drive for results.

Responsibilities

• Develop global digital marketing strategies and plans that elevate growth, attract new customers, engage existing ones, and influence action on TI.com.
• Create clear, customer-oriented messaging based on value propositions.
• Help develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.).
• Leverage data to assess the effectiveness of content on TI.com, and collaborate with key experts to analyze web performance.
• Understand and leverage various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations, etc.
• Develop an understanding of TI's corporate and employee communications and leader communications strategies
• Help drive communications activities that support employee engagement and ensure employees understand TI's priorities and focus
• Maximize internal communications channels: intranet, blogs, signage, emails, videos and leader communications.

Education

Undergraduate degree in Communications, Marketing, Public Relations, Journalism or related field

Job description

Change the world. Love your job.At TI, the learning doesn't stop just because it is the summer!

When you join TI as an intern you tackle important projects early on. You don't shadow. You don't make copies. You dive into meaty projects right away that challenge you to find creative solutions to complex problems. You learn while you work and vice versa. And you get access to invaluable insight, individual coaching and mentoring from your organization's top leaders.

The internship experience is geared towards individuals completing degrees in Communications, Marketing, Public Relations, or Journalism and who have an interest in:

• Developing global digital marketing strategies and plans that elevate growth in the market to attract new customers, engage existing customers and influence customer action on TI.com.
• Creating clear, customer-oriented messaging based on value propositions.
• Helping to develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.)
• Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance.
• Understanding and leveraging the various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations, etc.
• Developing an understanding of TI's corporate and employee communications and leader communications strategies
• Helping to drive communications activities that support employee engagement and ensure employees understand the priorities and focus of TI.
• Maximizing internal communications channels: company intranet and leader blogs, organization-level intranet pages, digital and site signage, employee emails, videos and high-touch leader communications

Put your talent to work with us as a Brand Marketing Intern!

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Minimum Requirements:

• Currently pursuing an undergraduate degree in Communications, Marketing, Public Relations, Journalism or related field
• Cumulative 3.0/4.0 GPA or higher

Preferred Qualifications:

• Relevant previous internship experience in a related field
• Demonstrated curiosity with strong analytical and problem solving skills
• Strong verbal and written communication skills
• Ability to work in teams and collaborate effectively with people in different functions
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results