Brand Marketing Expert - Strategist - AI Trainer

Mercor; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Obsidian is building high-fidelity simulated work environments to evaluate and improve AI agents on real marketing work. You will help design the Brand Marketing environments, including briefs, artifacts, and judgment criteria that test the planted issues and the decisions a strong practitioner should reach.

You will design task briefs, specify required documents and dashboards, and write or review reference answers and evaluation criteria to differentiate strong responses from

Qualifications

• Hands-on practitioner with ownership of positioning and brand tracking decisions.
• Ability to read brand tracking studies and share-of-voice data.
• Experience building AI training environments, RL environments, or simulated case studies is preferred.
• Clear written reasoning — explain why a decision is right.

Responsibilities

• Design task briefs drawn from real brand marketing work, including what is tested and the decision to reach.
• Specify documents, dashboards, personas and tool states required for the task.
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one.
• Review AI agent attempts and judge them against your own standard.

Skills

Hands-on brand marketing

Brand tracking

GA4 data literacy

Clear written reasoning

Tools

Google Analytics 4

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Brand Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach


• Specify the documents, dashboards, personas and tool states a realistic version of that task requires


• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one


• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing — you have owned positioning, brand tracking and brand investment decisions


• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4


• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred


• Rubric Academy or Rubric Bootcamp certification is strongly preferred


• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.