Brand Marketing Director - Optimum Nutrition

Glanbia Performance Nutrition (GPN); Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading company in the sports nutrition sector seeks a Brand Marketing Director for Optimum Nutrition. The candidate will craft and execute comprehensive marketing strategies, ensuring strong brand growth and alignment with business objectives. This role demands experience in brand marketing with a focus on innovative customer engagement, requiring collaboration with diverse teams and external partners.

Benefits

401(k)

Paid paternity leave

Tuition assistance

Paid maternity leave

Vision insurance

Medical insurance

Disability insurance

Qualifications

• Bachelor’s degree with 8+ years of brand marketing experience.
• Strong leadership in managing teams and business initiatives.
• Ability to leverage consumer insights effectively.

Responsibilities

• Lead 360 activation plans and marketing communications.
• Oversee brand marketing budget and initiatives.
• Drive alignment across KPIs to support brand strategy.

Skills

Leadership

Analytical Skills

Creativity

Communication

Education

Bachelor's degree

Tools

MS Office Suite

Job description

Brand Marketing Director - Optimum Nutrition

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Brand Marketing Director - Optimum Nutrition

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Senior Talent Acquisition Partner | Glanbia Performance Nutrition and Glanbia Nutritionals

From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Our award-winning performance and lifestyle brands include Optimum Nutrition, Isopure, BSN, think! bars, Amazing Grass and more. Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.

We are hiring a Marketing Brand Director who will be responsible for leading, developing, and executing brand building and marketing plans for Optimum Nutrition, the #1 sports nutrition brand! This is a high visibility and key leadership role within the organization with regular interaction and exposure to senior leadership team

.
Key areas of responsibility include omnichannel marketing strategy across the funnel inclusive of communication and activation plans, management of marketing budget that reflects brand objectives, and agency management to deliver fully integrated marketing plans across the funne

• l:
  Lead the development of 360 activation plans and marketing communications inclusive of digital media, retailer media, influencers and brand ambassadors, in-store customer activation that delivers against marketing objectives and long term brand equity growth pla
• ns.Lead and develop communication strategy and storytelling across portfolio that support strategic lines of busine
• ss.Oversee storytelling and communication of the brand’s overall marketing strategy and activation plans both for internal and external stakeholde
• rs.Oversee agency management to ensure strategic partnership and linkages across the various agencies, internal creative team, and brand te
• am.Oversees brand marketing budget to ensure key ATL/BTL initiatives are efficiently supported and deliver against marketing objectives and drive spending efficiencies to maximize working dolla
• rs.Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business resul
• ts.Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly support
• ed.Champion best in class execution levering creative assets to drive brand distinctiveness and breakthrough in the marketpla

ce.
Experi

• enceBachelor’s degree with 8 years or more of brand marketing or brand equity experie
• nce.Strong leadership skills in managing/influencing teams and implementing key business initiat
• ivesAbility to comprehensively understand and convert consumer, category, competitor, and channel/customer insi
• ghtsSuccessful track record of developing creative methods for growing br
• andsAbility to effectively apply knowledge of business drivers to deliver financial objectives via P&L management, budget development and tracking, and demand/financial forecas
• tingAdvanced MS Suite - PowerPoint and E

xcel
Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product cate

gory.

From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Our award-winning performance and lifestyle brands include Optimum Nutrition, Isopure, BSN, think! bars, Amazing Grass and more. Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.

We are hiring a Marketing Brand Director who will be responsible for leading, developing, and executing brand building and marketing plans for Optimum Nutrition, the #1 sports nutrition brand! This is a high visibility and key leadership role within the organization with regular interaction and exposure to senior leadership team

.
Key areas of responsibility include omnichannel marketing strategy across the funnel inclusive of communication and activation plans, management of marketing budget that reflects brand objectives, and agency management to deliver fully integrated marketing plans across the funne

• l:
  Lead the development of 360 activation plans and marketing communications inclusive of digital media, retailer media, influencers and brand ambassadors, in-store customer activation that delivers against marketing objectives and long term brand equity growth pla
• ns.Lead and develop communication strategy and storytelling across portfolio that support strategic lines of busine
• ss.Oversee storytelling and communication of the brand’s overall marketing strategy and activation plans both for internal and external stakeholde
• rs.Oversee agency management to ensure strategic partnership and linkages across the various agencies, internal creative team, and brand te
• am.Oversees brand marketing budget to ensure key ATL/BTL initiatives are efficiently supported and deliver against marketing objectives and drive spending efficiencies to maximize working dolla
• rs.Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business resul
• ts.Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly support
• ed.Champion best in class execution levering creative assets to drive brand distinctiveness and breakthrough in the marketpla

ce.
Experi

• enceBachelor’s degree with 8 years or more of brand marketing or brand equity experie
• nce.Strong leadership skills in managing/influencing teams and implementing key business initiat
• ivesAbility to comprehensively understand and convert consumer, category, competitor, and channel/customer insi
• ghtsSuccessful track record of developing creative methods for growing br
• andsAbility to effectively apply knowledge of business drivers to deliver financial objectives via P&L management, budget development and tracking, and demand/financial forecas
• tingAdvanced MS Suite - PowerPoint and E

xcel
Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product cate

gory.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Finance

• Industries

  Food and Beverage Manufacturing, Food and Beverage Services, and Wellness and Fitness Services

Referrals increase your chances of interviewing at Glanbia Performance Nutrition (GPN) by 2x

Inferred from the description for this job

401(k)

Paid paternity leave

Tuition assistance

Paid maternity leave

Vision insurance

Medical insurance

Disability insurance

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