BRAND MARKETING DIRECTOR

McCormick & Company, Incorporated; Maryland; Hybrid; USD 161,000 - 273,000; Full time

Benefits offered by this job

Health plans

Parental leave

401(k) with profit sharing

Job summary

McCormick & Company, Incorporated in Hunt Valley, Maryland, is seeking a Brand Director to lead strategic plans for Frank’s RedHot and BBQ Sauce brands with P&L responsibility.

This hybrid role reports to the VP, Marketing, Condiments & Sauces, and guides cross-functional teams across research, sales, product development, and advertising.

Qualifications

• Bachelor’s degree in Marketing or related discipline required.
• 10+ years of progressive marketing experience or equivalent related experience.
• Proven success in consumer packaged goods marketing, including brand building, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
• Proven experience leading, developing, and managing direct reports and teams.
• Strong leadership, strategic thinking, communication, collaboration, analytical, and project leadership skills, with the ability to manage multiple priorities and projects.
• Expertise in syndicated data sources, market research, business and brand planning, advertising, financial analysis, promotional activities, and consumer communications.

Responsibilities

• Manage P&L and budgets (major revenue impact to Company)
• Develops comprehensive consumer led-growth strategies, partnering cross-functionally on brand positioning, breakthrough consumer communications and in-store and eCommerce programs to lead transformational business growth.
• Develops and presents actionable annual brand plans to divisional leadership and sales team; Monitors and optimizes plan execution.
• Provides direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & advertising agencies to deliver sales, share and profit goals.
• Partner cross-functionally to develop, support and influence total Brand and P&L performance, including product quality improvements, innovation, cost reduction, shopper marketing, in-store, eCommerce, revenue growth management, advertising and public relations.
• Development, engagement & management of direct reports; mentoring of others.

Skills

Brand leadership

Strategic thinking

Communication

P&L management

Cross-functional collaboration

People leadership

Forecasting

Education

Bachelor’s degree in Marketing or related discipline

Job description

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McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a full-time Brand Director immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

McCormick & Company, Incorporated is a global leader in flavor with approximately 14,000 employees worldwide. With over $6 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick.

As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.

A person in this role wille be responsible for the development and execution of strategic plans for the Frank’s RedHot brand and BBQ Sauce brands including Stubb’s and Cattlemen’s BBQ Sauce, to achieve sales, share and profit goals. Overall P&L responsibility and/or input into sales, volume, profitability, share performance, creative, advertising, consumer promotion, shopper marketing, merchandising, packaging, innovation and pricing. Position reports to the VP, Marketing, Condiments & Sauces.

Key Responsibilities:

• Manage P&L and budgets (major revenue impact to Company)
• Develops comprehensive consumer led-growth strategies, partnering cross-functionally on brand positioning, breakthrough consumer communications and in-store and eCommerce programs to lead transformational business growth.
• Develops and presents actionable annual brand plans to divisional leadership and sales team; Monitors and optimizes plan execution.
• Provides direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & advertising agencies to deliver sales, share and profit goals.
• Partner cross-functionally to develop, support and influence total Brand and P&L performance, including product quality improvements, innovation, cost reduction, shopper marketing, in-store, eCommerce, revenue growth management, advertising and public relations.
• Development, engagement & management of direct reports; mentoring of others.

Required Qualifications:

• Bachelor’s degree in Marketing or a related discipline required.
• Minimum of 10 years of progressive marketing experience or equivalent related experience.
• Demonstrated success in consumer packaged goods marketing, including brand building, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
• Proven experience leading, developing, and managing direct reports and teams.
• Strong leadership, strategic thinking, communication, collaboration, analytical, and project leadership skills, with the ability to manage multiple priorities and projects.
• Expertise in syndicated data sources, market research, business and brand planning, advertising, financial analysis, promotional activities, and consumer communications.
• Expert understanding of marketing principles and practices, with strong working knowledge of Sales, Finance, and Supply Chain.
• Deep understanding of the consumer packaged goods industry, competitive landscape, and how marketing integrates across commercial and functional teams.
• Ability to establish standards and specifications, develop strategic recommendations, and exercise sound judgment regarding data sources, analytical conclusions, and financial recommendations.
• Strong communication, influencing, and diplomacy skills, with the ability to build productive relationships with Field Sales, external customers, agency partners, Marketing Services, Finance, and Supply Chain.
• Demonstrated people leadership capabilities, including setting objectives, coaching, performance management, career development, and reward recommendations.

In the spirit of pay transparency, we are excited to share the base salary range for this position is $160,500.00 - 273,000.00

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.

In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

WHY WORK AT MCCORMICK?

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.