Brand Marketing Director

Bluegrass Stream; Bridgeport (Montgomery County); On-site; USD 180,000 - 240,000; Full time

Job summary

Bluegrass Stream LLC is seeking a Director of HEMGENIX Marketing to lead U.S. brand strategy for an innovative gene therapy addressing a rare disease.

You will drive strategic plans, messaging, and cross-functional coordination across healthcare professionals, patients, and digital channels. Responsibilities include partnering with medical, access, and sales teams to drive adoption, manage budgets and external agencies, build a high-performing team, and ensure regulatory compliance in all

Qualifications

• Experience in pharma/biotech brand strategy.
• Proven ability to lead cross-functional teams.
• Strong understanding of HCP and patient marketing.

Responsibilities

• Lead long-term brand planning, positioning, and integrated campaigns across HCP, patient, and digital channels.
• Partner cross-functionally with medical, access, and sales to drive adoption and launches.
• Translate market insights into actionable brand strategy and messaging.
• Oversee agencies and manage budgets for effective execution.
• Build and lead a high-performing team in a patient-focused, science-driven culture.
• Ensure full regulatory compliance in all marketing activities.

Skills

Leadership

Cross-functional collaboration

Pharma branding

Integrated campaigns

Performance management

HCP & patient marketing

Digital marketing channels

Budget management

Regulatory compliance

Job description

Director, HEMGENIX Marketing

leads U.S. brand strategy for an innovative gene therapy for rare disease.

Key Responsibilities

• Own long-term brand planning, positioning, and integrated marketing campaigns across HCP, patient, and digital channels.
• Partner cross-functionally with medical, access, and sales to drive adoption and achieve strong launch and in-line performance.
• Translate market and patient insights into actionable brand strategy and messaging.
• Oversee external agencies and manage budgets to ensure effective execution.
• Build and lead a high-performing team within a patient-focused, science-driven, and collaborative culture.
• Ensure full compliance with applicable pharma regulations in all marketing activities.

Qualifications & Skills

• Strong leadership and ability to drive cross-functional collaboration.
• Expertise in pharma/biotech brand strategy, integrated campaign development, and performance management.
• Deep understanding of HCP and patient marketing, digital channels, and market insights.
• Proven experience managing budgets and agency partners.
• Solid grasp of regulatory and compliance requirements for promotional activities.