Brand Marketing Associate- Owala, Softlines

Trove Brands; Lehi (UT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with employer match

Paid time off

Parental leave

Fitness center and wellness spaces

Team-building events

Job summary

Trove Brands is seeking a Brand Marketing Associate to drive softlines strategy within Owala's core product line—bags and related accessories. You will partner with teams across the 4Ps to assess, evaluate, and execute growth initiatives that align with the brand foundation and broader core business.

You will contribute to demand planning, product marketing messaging, and cross-functional collaboration to hit growth targets.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Proven ability to drive results in brand marketing or related business function.
• Strong analytical skills to translate data into insights and actions.
• Solid understanding of the 4Ps and how they support brand/objectives.

Responsibilities

• Create purpose-driven brand strategies for the softlines segment within core, driving growth.
• Lead strategy execution for brand building, innovation, and business models.
• Collaborate with experts across the 4Ps to plan and align the annual softlines plan.
• Interpret consumer data to unlock insights for product marketing and messaging.
• Oversee demand planning and forecasting for softlines.
• Lead commercialization of softlines initiatives to meet brand plan.

Skills

Brand Marketing

Data analysis

Excel

PowerPoint

Cross-functional

Strategic thinking

Communication

Education

Bachelor's degree

Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. Come help lead softlines strategy within Owala's core business—the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will help drive the strategy for softlines within Owala's core product line (bags and related accessories), partnering with experts across the 4Ps to assess, evaluate, and execute strategies that build sustainable growth within this segment. This role sits on our brand management career track, offering a path toward broader brand leadership as you build category expertise.

Key Responsibilities

• Create purpose-driven brand strategies for the softlines segment of core that drive significant and sustainable growth
• Lead strategy execution of brand building, innovation, and business model ideas within softlines to hit financial and volume targets in collaboration with cross-functional teams
• Collaborate with experts across the 4Ps to assess and evaluate solutions, orchestrate the annual plan for softlines, and ensure execution across the 4Ps is consistent with brand foundation and the broader core business
• Understand the softlines consumer within the core business and work with data to unlock key business insights for product innovation and marketing messaging
• Oversee demand planning for softlines, forecasting by applying business insights specific to the segment
• Lead commercialization of product initiatives within softlines that deliver the annual brand plan
• Partner with Sales to create compelling softlines-specific stories to profitably win with key customers

Required Qualifications

• Bachelor's degree or equivalent relevant professional experience
• 2+ years of professional experience in Brand Marketing, Product/Category Management, Finance, Sales, Consulting, a leadership development program, or another relevant business function; strong internship experience may also be considered
• Demonstrated track record of driving measurable results, with the ability to clearly articulate your individual contribution and impact
• Strong analytical ability to translate data into meaningful business insights and action
• Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they can be used to achieve brand and business objectives
• Strong business and financial acumen, including an understanding of how business decisions can impact topline and bottom-line performance
• Ability to think strategically, generate creative solutions, and balance short-term business needs with long-term brand health
• Ability to independently own and drive initiatives from strategy through execution, manage multiple priorities, and achieve results in a fast-paced environment
• Strong cross-functional collaboration and influencing skills
• Excellent written and verbal communication skills
• Self-starter who can operate effectively with ambiguity and limited supervision
• Proficiency with Excel and PowerPoint

Preferred Qualifications

• Experience in CPG, consumer products, softlines, apparel, accessories, retail, or another consumer-facing busines
• Strong analytic ability to translate data into meaningful insights and action within softlines
• Ability to strategically choose levers to balance short-term commitments and long-term brand health for the softlines segment
• Understand P&L mechanics and how to impact topline and bottom-line drivers within softlines
• Ability to identify and evaluate brand building ideas across the 4Ps and make connections across other segments and brands in the portfolio
• Ability to determine how to use the 4Ps to achieve brand strategy and goals for softlines
• Demonstrate comfort and capability with softlines businesses at all stages of growth
• Ability to influence and inspire direct and cross-functional teams supporting softlines

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here. Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

This is a fully in-office position at our HQ in Lehi, Utah.