Brand Manager, Upper Extremities, Europe

Stryker Group; United States; Remote; USD 82,000 - 106,000; Full time

Job summary

A leading medical technology company seeks a Brand Manager for its Upper Extremities portfolio. Located flexibly within Europe, this role requires strategic ownership of branding and product lifecycle, focusing on the shoulder segment. An ideal candidate will have over 8 years of experience in MedTech marketing, a relevant degree, and strong analytical skills. This position also necessitates regular international travel.

Qualifications

• 8+ years of professional experience with exposure to orthopedics.
• Proven track record in marketing or product management within the MedTech industry.
• Fluency in English and willingness for international travel.

Responsibilities

• Take ownership of the European strategy for the Upper Extremities portfolio.
• Lead product lifecycle management including launches and phase-outs.
• Develop value-led messaging based on customer insights.

Skills

Analytical skills

Strategic thinking

Communication

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Life Sciences, Engineering or related field

Job description

Overview

Location: Flexible within Europe

We are looking for a passionate and strategic Brand Manager, Upper Extremities, to join our European Marketing Team. In this role, you will drive the brand strategy, positioning, and commercial success of our Upper Extremities portfolio, with a strong focus on our shoulder segment. You will collaborate across functions and geographies to maximize product launches, strengthen customer relationships, and ensure that our solutions meet the evolving needs of healthcare professionals and patients.

Responsibilities

• Take ownership of the European strategy for the Upper Extremities portfolio, with emphasis on the shoulder segment.

• Lead product lifecycle management, including launches and phase-outs.

• Develop progressive, value-led messaging based on customer insights and competitive analysis.

• Represent the European business in global marketing initiatives and new product development.

• Define and execute pricing strategies, including contract pricing.

• Provide tools, campaigns, and assets to support sales force effectiveness.

• Partner with Sales, Clinical, Education, Regulatory, and Supply Chain teams to drive growth.

• Build and maintain relationships with KOLs and lead customer engagement activities (congresses, training events, hands-on workshops).

• Deliver performance analysis of the Upper Extremities business and drive data-based decision-making.

What we are looking for

Required:

• Bachelor’s degree (Marketing, Business, Life Sciences, Engineering, or related field).

• 8+ years of professional experience, including significant exposure to orthopedics (ideally Upper Extremities/Shoulder).

• Proven track record in marketing, product management, or sales within the MedTech industry.

• Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions.

• Excellent presentation, communication, and stakeholder management skills.

• Fluency in English.

• Regular international travel required (~40%).

Preferred

• Advanced degree – Master or MBA – is a plus.

• Demonstrated success in product launches, portfolio strategy, and cross-functional projects.

• Experience working effectively in a matrix organization and influencing without direct authority.

• Additional European languages are an advantage.