Brand Manager- St-Germain

bacardi; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Bacardi is seeking a Brand Manager in Miami to lead St-Germain and Noilly Prat campaigns. You will shape consumer programs and drive brand performance and equity. Based in Miami, you will collaborate with global and local teams and partners to ensure innovative, consumer-centric execution across channels.

The role emphasizes strategic brand planning, budget stewardship, and partnerships, requiring a proven track record in luxury or premium beverage branding and strong analytical capabilities.

Qualifications

• 6+ years of brand management or agency leadership experience.
• Experience in spirits/beverage/FMCG or luxury brands preferred.
• Ability to analyze data and prepare insights for reports and presentations.
• Strong written and verbal communication skills with executive presence.

Responsibilities

• Lead local paid, earned, and owned connections briefing and integrated activity plan.
• Steward day-to-day execution with external agencies and cross-functional teams.
• Create narratives aligning with brand strategy and visual identity across touchpoints.
• Lead development and execution of partnerships, sponsorships, and experiential programs.
• Track performance and report on quarterly reviews and campaigns.

Skills

Bachelor's degree in Marketing

MBA

Brand management

Agency experience

Spirits / Beverages

FMCG

Luxury brands

Digital / Social / Experiential

Sponsorships

Profit drivers / Commercial planning

Education

Bachelor's degree in Marketing

MBA

Tools

Nielsen

Brandwatch

Excel

Job description

OUR OPPORTUNITY

As a Brand Manager, you are an extension of the Brand Team and will lead your brand's legacy by delivering impactful consumer-facing activities and targets for St-Germain and Noilly Prat in market. You will be responsible for planning and execution of such consumer programs outlined in the "Jobs to be Done" of the Brand's Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share.

ABOUT YOU

You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working. You will be based in Miami, Florida.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

IMPACT CULTURE THROUGH CREATIVITY

• Lead the local paid, earned, and owned connections briefing and integrated activity plan to inspire creative approaches and ensure impactful consumer connections that deliver on the brand strategy and measurable business results.
• Steward day-to-day execution across local paid, earned, and owned connections, in partnership with external agencies, and internal global and local cross-functional teams.
• Create compelling narratives that resonate and communicate brand's point of view, both internally and externally. Responsible for consistent expression and visual identity of brand strategy and positioning across all communication touchpoints.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.

UNDERSTAND PEOPLE AND CULTURE

• Actively seek out and engage on cultural opportunities that align with brand strategy to provide recommended actions.
• Contextualize "consumer-at-the-heart" insights from cultural, consumer, and macro data to translate into action with a competitive edge.

DEVELOP WINNING STRATEGIES

• Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics.
• Utilize data to identify and articulate opportunities and challenges to further brand strategic growth.
• Track measurement and evaluation of responsible activities for quarterly reviews, campaign reporting, and integrated activity planning.

MARKETING COMPETENCIES - THE COMPETENCIES TO DRIVE YOUR LEGACY

• Impact Culture Through Creativity - Create culture-shaping connections
• Understand People & Culture - Show empathy and curiosity
• Develop Winning Strategies - Create iconic brand and growth strategies
• Master Luxury Marketing - Understand the world of luxury
• Unlock Growth Through Innovation - Create consumer-centric innovation
• Accelerate Business Performance - Act like the brand owner
• Drive Commercial Excellence - Lead bold execution in a fast-moving world

SKILLS AND EXPERIENCE

• Bachelor's degree in Marketing or related field required; MBA is ideal and preferred.
• You must have 6+ years of experience in brand management or agency experience leading multiple marketing projects.
• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, or lifestyle brands; luxury brand experience preferred.
• You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)
• You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.
• You can analyse available information (e.g. Nielsen, Brandwatch, etc.) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.
• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• By living a Founder's mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.