Brand Manager Restaurant GroupMandarin required

Blue Dimsum Ny Llc; New York (NY); On-site; USD 80,000 - 115,000; Full time

Job summary

A leading company in the restaurant industry is seeking a skilled Brand Manager to develop and implement brand strategies driving market leadership and customer loyalty. This role involves executing rigorous brand strategies, managing delivery platforms, and leading a talented team. The ideal candidate will have extensive experience in food and beverage brand management, alongside strong leadership capabilities and a fluency in English and Mandarin.

Benefits

401(k)

Competitive salary

Employee discounts

Free food & snacks

Paid time off

Qualifications

• 3+ years F&B brand management experience.
• Deep F&B expertise including menu psychology.
• Fluent in English & Mandarin.

Responsibilities

• Define vision, core values, and voice guidelines.
• Lead competitor analysis and target customer profiling.
• Monitor brand health metrics.

Skills

Brand Strategy

Market Positioning

Consumer Insights

Team Leadership

Crisis Management

Job description

Benefits:

401(k)

Competitive salary

Employee discounts

Free food & snacks

Paid time off

About Us

Operating 20+ restaurants across US, we elevate neighborhood dining through culinary excellence and community roots. Join our mission to build iconic food brands.

Your Role

Develop and execute brand strategies that drive market leadership and customer loyalty.

Key Responsibilities

Brand Strategy: Define vision, core values, and voice guidelines across all locations.

Market Positioning: Lead competitor analysis and target customer profiling.

Consumer Insights: Monitor brand health metrics (awareness, NPS, review sentiment).

Delivery Platform Management: Optimize menus/promotions on Uber Eats/DoorDash to increase sales contribution.

Team Leadership

Must-Have Qualifications

3+ years F&B brand management with 2+ successful restaurant case studies (submit PDF).

1+ years managing teams of 5+ in restaurant/hospitality

Deep F&B expertise: Menu psychology, local market adaptation, crisis management.

Fluent English & Mandarin (for China-facing supply chain/vendors).