Brand Manager, PRO Styling Tools

Conair; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

Paid Time Off

401(k) with company match

EAP & Wellness programs

Complimentary breakfast and lunch in-•

On-site Fridays remote option

Job summary

BaBylissPRO, a premium Conair brand, seeks a Brand Manager to shape strategy, voice, and presence across professional grooming tools. This role drives breakthrough marketing initiatives, collaborating with cross-functional partners to deliver consumer-focused messaging and growth.

You will lead brand planning, asset development, and performance analysis, guiding junior team members and aligning with revenue targets.

Qualifications

• 5-8 years in marketing, preferably Consumer-Packaged Goods; Beauty/DTC and B2B experience a plus.

Responsibilities

• Support development and execution of the annual brand plan, aligning with revenue and profit targets.
• Contribute to category planning by analyzing the 6 P’s and developing differentiated brand strategies.
• Develop consumer and professional messaging and assets to deliver clear understanding of products and the brand.
• Collaborate with cross-functional teams to support go-to-market execution including packaging, digital, in-store, and collateral development.
• Manage brand budget, planning, tracking, and reconciliation with accurate reporting and strategic spend allocation.
• Own and develop Assistant/Associate Brand Manager.

Skills

Brand management

Marketing strategy

Analytical thinking

Communication skills

Project ownership

Tools

Google Analytics

SEO

SEM

Circana

Stackline

Job description

Marketing/Brand ManagementStamford,Connecticut

Join the cutting edge of professional barbering and styling with BaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide, BaBylissPRO has become a symbol of excellence for professionals and an increasingly sought-after brand for consumers.

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community.

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you’re passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it.

Position Summary

Step into the world of premium & professional hair styling with BaBylissPRO Styling Tools. From runway to real life, our tools empower professionals and consumers to create bold, beautiful transformations every day. As a Brand Manager on this high-impact team, you’ll play a key role in shaping the strategy, voice, and presence of a brand that inspires creativity and confidence. If you’re passionate about beauty, driven by insights, and ready to lead breakthrough marketing initiatives, this is your opportunity to make your mark.

Responsibilities

• Support the development and execution of the annual brand plan, ensuring alignment with key initiatives that drive revenue and profit targets.
• Act as a key contributor to category planning by analyzing the 6 P’s, mining insights, and supporting the development of differentiated brand strategies.
• Understand the target to drive a consumer/professionalfirst mentality toassistthe development ofrelevant messaging and assets that deliverclearunderstanding oftheproducts and brand.
• Support the development of consumerand professional-centric messaging and marketing assets to drive brand relevance and awareness.
• Collaborate with cross-functional teams to support go-to-market execution, including packaging, digital, in-store, and collateral development.
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
• Assistin communicatingthe value proposition of the products to the sales team anddevelopthe sales tools that support the selling process of the products.
• Support development and implementation of best practices and processes across all touchpoints.
• Manage timelines and day-to-day coordination with creative agencies to ensure on-time asset delivery.
• Own the brand’s marketing budget, including planning, tracking, and reconciliation; ensureaccuratereporting, strategic allocation of spend, and alignment with financial guidelines.
• Contribute to a collaborative, growth-focusedteamculture through peer support and continuous learning.
• Manage and developAssistant/Associate Brand Manager.

Qualifications

• Experience:5-8years in marketing, preferably in Consumer-Packaged Goods;Beauty/ DTCand B2B experience a plus.
• Demonstrated ability to simplify complex issues to drive clarity, alignment, and action.
• Strong analytical and critical thinking skills with the ability to translate data into clear, actionable insights.
• Strong written and verbal communication skills; comfortable presentingto internal key stakeholders andcustomers.
• Self-starter witha strong senseof ownership and accountability; proactive inidentifyingopportunities.
• Familiarity with brand positioning, messaging development, and marketing plan execution.
• Experience working with creative teams or agencies to develop consumer-facing assets.
• Experience analyzing data from digital tools(Google Analytics, SEO, SEM, social media).
• Strong knowledge of digital and social medialandscapeand channels.
• Ability topull andinterpret data,translate it into actionable strategies. Familiarityand experience usingCircanaandStackline.
• Strong interest in market trends, competitive landscape, and consumer behavior.
• Passion for brand building, consumer insights, and the evolving personal care andbeautyspace.
• Ability to innovate, develop andexecute againstall product initiatives working collaboratively as well as independently.
• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

What We Offer

• Comprehensive Medical, Dental, and Vision plans
• Generous Paid Time Off programs
• Life and Disability Insurance
• FSA, HSA, and Dependent Care FSA programs
• 401(k) with Company Match
• Employee Assistance Program (EAP) and Wellness Programs
• Complimentary breakfast and lunch in the Stamford office

About Conair

Conair is a leading international designer, manufacturer, and marketer of branded personal care products, small kitchen appliances, cookware, hairbrushes and accessories, cosmetic bags, and travel accessories.

Since its founding in 1959, Conair has built a reputation for innovation, quality, and category leadership. Today, Conair products are sold in more than 120 countries through a portfolio of globally recognized brands, including Conair®, Cuisinart®, BaBylissPRO®, Scünci®, TRAVELSMART® by Conair, and Waring®.

With more than 1,000 patents worldwide and a long-standing commitment to innovation, Conair continues to develop products that enhance consumers' lives while expanding into new markets around the world.

At Conair, we inspire our customers through innovative, high-quality products and iconic brands that make everyday life better.