Senior Manager, Product Marketing

BaBylissPro; Dolphin Cove (CT); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental, Vision

Generous Paid Time Off

Life and Disability Insurance

401(k) with Company Match

Employee Assistance Program

Complimentary meals in Stamford office

Job summary

Conair seeks a Senior Manager of Product Marketing for its BaBylissPRO brand in Stamford, CT. You will define the category strategy, shape the consumer-led vision for multi-year roadmaps, and own product positioning to differentiate in a competitive market.

You’ll partner with Marketing, Product Development, and Sales to launch innovations with strong consumer value, balancing business goals with customer needs in a fast-paced environment.

Qualifications

• Experience developing product or portfolio strategies that drive innovation and growth.
• Strong commercial and financial acumen to balance consumer needs with business objectives.
• Excellent communication, presentation, and storytelling skills for senior stakeholders.
• Ability to influence cross-functional teams and drive alignment in matrixed organizations.

Responsibilities

• Define category strategy and lead the consumer-led vision for the product roadmap.
• Translate insights into compelling product positioning and differentiation.
• Lead the innovation process from concept through launch readiness.
• Partner with Brand Marketing and Sales to ensure launches have a clear strategy and value proposition.
• Drive continuous improvement by turning learnings into recommendations.

Skills

Product strategy

Commercial acumen

Strategic thinking

Cross-functional influence

Consumer-centric mindset

Ambiguity management

Education

Bachelor’s degree in Marketing/Business/Engineering

MBA preferred

Job description

Join thecutting edgeof professional barbering and styling withBaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide,BaBylissPROhas become a symbol of excellence for professionals and an increasingly sought-after brand for consumers.

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community.

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. Ifyou’repassionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it.

Position Summary:

Are you a strategic product marketing leader who thrives on transforming businesses through consumer insight and bold innovation? Join us asourSeniorManagerProduct Marketing, whereyou’lllead the charge indefining our category strategy and building the innovation platforms that will drive growth.

In this role,you’llact as the strategic owner for your category-settingthe consumer-led vision, shaping theproduct positioning for the+5 yearproduct roadmap, and deciding which innovations move forward.You’llturn insights into action, building fewer, bigger, better products that create value forour customers, professionals,consumersandthe brand.

This is a hands-on leadership role for someone who loves building strategy and capability simultaneously, someone who can set directionandroll up their sleeves.You’llbe a key architect inourinsights-powered organization;partnering closelyacross Marketing, Product Development,andSales.

What You'll Own:

Help shape the future of the business byidentifyingwhere to play and how to win.You'llevaluate market opportunities, influence portfoliodecisionsand help prioritize the innovations that will drive long-term growth.

Define what makes each product successful.You'lltranslate consumer and market insights into compelling product strategiesand positioningsthat create meaningful differentiation and strong commercial outcomes.

Innovation Leadership

Lead the innovation process from concept through launch readiness,partnering cross-functionally to align businessobjectives, consumerneedsand technical feasibility.

Go-to-Market Partnership

Partner closely with Brand Marketing and Sales to ensure every innovation launches with a clear strategy, compelling productstoryand strongconsumer &customer value proposition.

Performance & Optimization

Uncover opportunities for improvement and turn consumer and market learnings into recommendations that strengthen future innovation.

What Makes You Successful:

We'relooking for someone who naturally connects consumer insights, businessstrategyand product innovation.

Successful candidates typically bring:

• Experience developing product or portfolio strategies that drive business growth
• Strong commercial and financial acumen with the ability to balance consumer needs and business objectives
• Exceptional strategic thinking and problem-solving skills
• Confidence influencing cross-functional teams and senior leaders without direct authority
• A passion for consumer-centric innovation and continuous improvement
• The ability to navigate ambiguity, prioritize effectively and bring clarity to complex challenges

Qualifications: Required

• 7+ years of progressive experience in product marketing, product management, categorymanagementor brand strategy within consumer-packaged goods
• Demonstrated success developing product or portfolio strategies that drive innovation, commercialgrowthand market differentiation
• Strong understanding of consumer insights and market research, with the ability to translate consumer needs into winning product strategies
• Strong commercial and financial acumen, including experience evaluating business opportunities, developing businesscasesand influencing portfolio investment decisions
• Experience leading products from concept through commercializationhand-off, partnering across Product Development, Marketing,Salesand Operations
• Proven ability to influence cross-functional teams and drive alignment in complex, matrixed organizations
• Experience balancing consumer needs, technicalfeasibilityand businessobjectivesto make strategic product decisions
• Excellent communication,presentationand storytelling skills, with the ability to influence stakeholders at all levels of the organization
• Comfortable working in a fast-paced environment, managing multiple priorities and bringing clarity to ambiguous business challenges
• Bachelor’s degree inMarketing, Business, Engineering or a related fieldrequired; MBA preferred
• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

What We Offer:

• Comprehensive Medical, Dental, and Vision plans
• Generous Paid Time Off programs
• Life and Disability Insurance
• FSA, HSA, and Dependent Care FSA programs
• 401(k) with Company Match
• Employee Assistance Program (EAP) and Wellness Programs
• Complimentary breakfast and lunch in the Stamford office

About Conair:

Conair is a leading international designer, manufacturer, and marketer of branded personal care products, small kitchen appliances, cookware, hairbrushes and accessories, cosmetic bags, and travel accessories.

Since its founding in 1959, Conair has built a reputation for innovation, quality, and category leadership. Today, Conair products are sold in more than 120 countries through a portfolio of globally recognized brands, including Conair®, Cuisinart®, BaBylissPRO®, Scünci®, TRAVELSMART® by Conair, and Waring®.

With more than 1,000 patents worldwide and a long-standing commitment to innovation, Conair continues to develop products that enhance consumers' lives while expanding into new markets around the world.

At Conair, we inspire our customers through innovative, high-quality products and iconic brands that make everyday life better.

Passionate about this opportunity but do not meet every qualification? We still encourage you to apply. We would love to learn more about your experience and how you could contribute to the future of Conair.

Also Hiring In

Stamford , Connecticut , United States

We are an equal opportunity employer. We employ people solely on the basis of how their skills, qualifications and experience match the requirements of the role. It’s our policy not to discriminate against individuals on the basis of race, color, ethnic or national origin, gender, sexual orientation, age, religion, marital status or disability, or any other characteristic/group as defined by a country’s legislation.