Brand Manager - Origins - Global

Deciem-; New York (NY); Hybrid; USD 92,000 - 105,000; Full time

Job summary

Origins is seeking a Brand Manager, Origins – Global, to drive global brand initiatives, campaigns, product launches, and 365 content strategy. Reporting to the Director of Brand and Communications, you'll shape Origins' story both commercially and creatively.

This hybrid role is based three days a week in our SoHo, NYC office, offering collaboration with Creative, Social Media, Communications, Digital Brand, and Digital Marketing to deliver cohesive storytelling across key touchpoints.

Qualifications

• 4–7 years in brand strategy, publishing, or cultural marketing.
• Editorial instinct and storytelling ability.
• Experience with creative collaborators or cultural institutions.
• Comfort working in a small, multidisciplinary team.
• Proven delivery of integrated omnichannel campaigns.
• Excellent written and verbal communication for briefs and presentations.
• Strong public speaking and presentation skills in various settings.

Responsibilities

• Own and execute brand marketing plans that drive awareness, equity, and long‑term brand love
• Lead end‑to‑end campaign development - from conceptualizing to briefing, to workback creation and execution
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Communications, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Support the creation of a content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Support the execution of in‑person events or activations in partnership with Communications
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Partner with Creative, Social, Product Marketing, and PR teams to ensure cohesive storytelling
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

Skills

Brand strategy

Editorial instinct

Omnichannel campaigns

Storytelling

Public speaking

Creative brief writing

Job description

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non‑toxic alternatives and advanced science to create, high‑performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

WHAT WE’RE LOOKING FOR

We are looking for a brand builder who is passionate about supporting the growth of Origins. Reporting into the Director of Brand and Communications, the Brand Manager, Origins – Global will focus on managing a variety of brand initiatives including global campaigns, product launch moments, and 365 content strategy. You will be a key contributor to the Origins brand story, commercially and creatively

This is a hybrid role, based 3 days out of our SoHo, NYC office.

PAY RANGE

The anticipated base salary for this position is $92,000 to $105,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU’D BE DOING IN THIS ROLE

• Own and execute brand marketing plans that drive awareness, equity, and long‑term brand love
• Lead end‑to‑end campaign development - from conceptualizing to briefing, to workback creation and execution
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Communications, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Support the creation of a content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Support the execution of in‑person events or activations in partnership with Communications
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Partner with Creative, Social, Product Marketing, and PR teams to ensure cohesive storytelling
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 4–7 years in brand strategy, publishing, or cultural marketing with strong editorial instinct and storytelling ability
• Experience working with creative collaborators or cultural institutions
• Comfort operating in a small, multidisciplinary team
• Proven delivery of successfully integrated, omnichannel brand campaigns
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
• Confident public speaker and presenter of ideas in both large and small, casual and formal settings.